Snack Attack!
Key Trends in Global and American Snacking Behaviors
2
Presenter
Laura Hershey, MBA, RDHealth & Nutrition Manager,
Daisy Brand Cottage Cheese
3
Today’s Program
Consumer Snacking Data & TrendsDaisy Snacking Behavior Study Insights
Hands-on Snack Creation
4
Snacking Data & Trends
5
Snacking is World Wide Phenomenon
“The competitive landscape in the snacking industry is FIERCE. Demand is driven primarily by taste and health considerations and consumers are not willing to compromise on either.”
- Susan Dunn, Executive Vice President, Global Professional Services, Nielsen
Source: Nielson Snack Attack 2014
6
What Are We Looking For In a Snack?
• While sweets are still #1 (fresh fruit and chocolate topped the global favorites list), non-sweet snacks are on the rise.
• Savory snacks are #1 for all snack purchases in North America- $28 billion annually.
Source: Nielson Snack Attack 2014Mintel Report: US Snacking 2014
7
The “Average” Global Snacker
Is a woman
Cares about all natural, back-to basics ingredients
Cares about a healthier nutritional profile
Snacks to satisfy hunger but also increasingly to replace meals when on the go.
Source: Nielson Snack Attack 2014Mintel Report: US Snacking 2014
8
What Are Americans Eating?
Source: Nielson Snack Attack 2014Mintel Report: US Snacking 2014
NORTH AMERICA
CHIPS/CRISPS63%
CHOCOLATE59%
CHEESE58%
COOKIES/BISCUITS 56%
FRESH FRUIT55%
BREAD/SANDWICH 48%
CRACKERS/CRISPBREADS 48%
VEGETABLES44%
PEANUT BUTTER44%
POPCORN43%
9
What Are Americans Eating?
24%
14%
28%
38%
21%
Nutrient Contribution from Snacking (Age 2+)
CaloriesProteinCarbohydrateSugarFat
Source: USDA Snack Patterns of US Adults 2011DGAC 2015
10
Calorie Intake: Meals vs. Snacks
586
2,055
Men 20 – 30 Years
SnacksOther Eating Occations
421
1,366
Women 20 – 30 Years
SnacksOther Eating Occasions
Source: USDA Snack Patterns of US Adults 2011
11
What Are Americans Eating?
Source: Mintel Report: US Snacking 2014
Morning Afternoon Evening0%
10%
20%
30%
40%
50%
60%
70%
80%
Snacking follows traditional meal patterns
CerealSalty SnacksSweet Snacks
12
When Are Americans Eating?
Source: Symphony IRI Group State of the Snack Industry 2013
11%
19%
26%22%
22%
In the U.S. Snacking Happens Throughout the Day
Early Morning
Morning
Afternoon
Evening
Late Evening
13
How Often Are Americans Eating?
Source: Nielson Report 2014
The Chewing, It Won’t StopNielson asked, “In a typical day, how many times do you snack?”
Always Snacking
5
3 to 4
1 to 2
0
0% 10% 20% 30% 40% 50% 60% 70%
What is Driving the Snacking Lifestyle?
14
Cravings Hunger Health
Source: Nielson Snack Attack 2014Mintel Report: US Snacking 2014
I'm Bored
To Fuel Physical Activity
It's Healthier to Have Several Small Snacks Throughout the Day
To Tide Me Over Between Meals
To Satisfy a Craving
0% 10% 20% 30% 40% 50% 60% 70%
15
The Demographics of Snacking
Source: Mintel Report: US Snacking 2014
iGen/Millennials
Swing Gen/WWII Gen
Great variety of snack types
Enjoy savory snacks and cereal in the
evening
Eating on the go
More adventurous
Less likely to eat a variety of
snack
Soup is king
More likely to eat at home
Snack less than younger generations
16
48%
36%
16%
Brand Mentions
Snacking Goes Social
Source: Mintel Report: US Snacking 2014
Most Popular Snack Time
17
Daisy Snacking Behavior Study
February 2015
18
Why People Snack
Daisy Brand Research, 2015
Snacking “Personalities”
Daisy Brand Research, 2015
Health Conscious Consumer
Everything in Moderation Consumer
Not Health Conscious Consumer
Top of Mind Snacks
Source: Daisy Brand Research, 2015
Health Conscious Moderation Not Health Conscious
Veggies – carrots, hummus, peppers
All types of Fruits
Yogurt and string cheese
Almonds
Popcorn
Named specific chocolates
Named specific candies
Cakes
Cookies
Chips
Ice Cream
Reasons Why We Snack
To get Fiber
To get Additional Protein
Part of a Healthy Diet
Keep Metabolism Up
0 1 2 3 4 5
Not Healthy Moderation Healthy
Source: Daisy Brand Research, 2015
Emotional Reasons Why We Snack
Crave Sweet or Salty
I am Hungry
I am Stressed
I have Company
I am Bored
To Keep Up Energy
0 1 2 3 4 5
Not Healthy Moderation Healthy
Source: Daisy Brand Research, 2015
What’s Important in a Snack
Health Conscious
1. Protein2. Calories
3. Flavor/Taste
Moderation
1. Flavor/Taste2. Protein3. Calories
Not Healthy
1. Flavor/Taste2. Calories3. Protein
Source: Daisy Brand Research, 2015
24
What Are We Eating In the Morning?
Pastrie
sDair
yChip
s
Choco
late/ca
ndy
Fruits
Vegeta
bles
Seeds
or nu
tsDrin
ks
No sna
ck0%
10%
20%
30%
40%
50%
60%
70%
HealthyModerationNot Healthy
Source: Daisy Brand Research, 2015
What Are We Eating in the Afternoon?
Pastrie
sDair
yChip
s
Choco
late/ca
ndy
Fruits
Vegeta
bles
Seeds
or nu
tsDrin
ks
No sna
ck0%
10%
20%
30%
40%
50%
60%
HealthyModerationNot Healthy
Source: Daisy Brand Research, 2015
What Are We Eating in the Evening?
Pastrie
sDair
yChip
s
Choco
late/ca
ndy
Fruits
Vegeta
bles
Seeds
or nu
tsDrin
ks
No sna
cks0%
5%
10%
15%
20%
25%
30%
HealthyModerationNot Healthy
Source: Daisy Brand Research, 2015
What About Cottage Cheese?
Health Conscious consumers
Moderation consumers
Not Health Conscious consumers
72
28
74
26
78
22
Source: Daisy Brand Research, 2015
% of respondents who eat cottage cheese as a snack
% of respondents who don’t eat cottage cheese as a snack
28
How does this relate to Daisy?
29
30
Protein Power
31
32
Hands on Healthy Snack Creation
Design the Perfect Snack with Daisy Cottage Cheese!
33
Share Your Snack Photo via Social Media!
• Tweet your snack!– @DaisyHealthRD
• Post your snack!– On Facebook
Thank You!
For recipes, resources and moreVisit:
Daisybrandhealth.com