Download - Snapchat in Czech Republic
Transcript
tomHI, I’M
nielsen | ADMOSPHERE
@gizmax
SNAP!CZECH
triedWHo already
snapchat
realy bad UXrealy bad UXrealy bad UX
is lifeSNAPCHAT
SNAPCHATis life
SNAPCHATisn’t about likes
is privateSNAPCHAT
Czech SNAP
10 %
20 %
30 %
40 %
May 2015 October 2015 March 2016
Snapchat 15+yearsSnapchat 15-24 years
CZECHs ON300.000+
SNAPCHAT
SNAPCHATFACEBOOK LONG STORY
FACEBOOKISN’T cool
CZECH SOCIAL
15+ years
20 %
40 %
60 %
80 %
Facebook Twitter Youtube Instagram Whatsapp Snapchat Periscope
15-24 years
25 %
50 %
75 %
100 %
Facebook Twitter Youtube Instagram Whatsapp Snapchat Periscope
CZECH SOCIAL
VIDEOVIEWS
VERTICAL
SNAPCHATGEOFILTERS
LIVE STORYSNAPCHAT
DISCOVERSNAPCHAT
SNAPCHATIS WORKING ONalgoritHM
NIELSENDIGITAL AD RATINGS
NIELSEN DIGITAL AD RATINGSTO BECOME STANDARDMEASUREMENTOFFERING FOR
@gizmaxTHX