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The Pros and Cons of Social Networking
SNHRA (Southern Nevada Human Resources Association)
July 2010
Cheryl Bella, Co-Presenter
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What Tools Have in Common
Using technology for social interaction – sharing & discussing
Provide opportunities to build communities Incorporate or are based on user-generated
content
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Who Uses Social Media?
2009 - Half of Americans using Facebook, MySpace or Twitter
75% of all global consumers who go online visit social networking and blog sites
Social networking profiles by Baby Boomers increased 15% from 2008-2009
77% of millennials maintain social networking profile
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Time spent on social networks is growing
THREE times as fast as time spent online
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Will it Affect You?
Recent reports:80% of respondents stated use of social
media for “learning” within their organizations will increase over next three years
95% of respondents believed social media would change HR’s role
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A generic job posting will get a generic employee. If a company is only recruiting through the major job boards, they’re probably not a
company you want to work for.
A Millennial’s perspective
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Uses of Social Media During Employment
Retention From May 2010 survey: 79 percent of respondents
stated being trusted to manage their own time and access to Internet more important than job role and pay
Those who grew up online much more comfortable seeing business opportunities for social media
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Uses of Social Media During Employment
Internal Communication Social media offers two-way communication Includes everyone in the conversation Enables true collaboration Great tools for bringing disparate parties together
remotely Blogs, message boards, wikis, tagging sites, etc.
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Uses of Social Media During Employment
Marketing Your Company Building your brand Provides new way to communicate with your
customers, clients, the public, etc. Includes others in the discussion about your company
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Uses of Social Media During Employment
Employees are Your Best Ambassadors Let them show off what they’re doing
Scribd, Slideshare Let them talk about the company on social media
platforms Assign individuals to monitor social media sites for
mention of your company and respond
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Handling Negative Comments
http://moblogsmoproblems.blogspot.com
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Handling Negative Comments
Don’t enter into an argument Can take off-line
Stay factual Correct misinformation
Apply basic customer service skills People just need to vent
Recognize & acknowledge your evangelists