Download - So lomo chamber presentation
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SOCIAL LOCAL MOBILENEIL BREWSTER
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ABOUT ME
Neil Brewster
Chamber Marketing Forum
Digital Agency
“Serious Players’ Webmaster”
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SOLOMO
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SO LO MO
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SO LO MO
Combined Strategy of 3 Different Marketing Tactics
Local / Location Search
Social Media
Mobile
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SO LO MO
2 billion on the web
Google - 1 billion unique views per month (50%)
Facebook – 43% reach
5 Billion Mobile Phones – 50% are Smart phones
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SO LO MO
1 in 5 Searches in Google
Are Local
9 out of 10 Local Searches Result in:
Phonecall / visit / purchase
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SO LO MO
50% of local search is not specific
CONSUMERS ARE SEARCHING LOCALLY
23% More likely to contact a business with a picture in the listing
Half use Reviews when finding products / services / in store
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SO LO MO
9 out of 10 Smart phone users search local
By 2015 Local search on a mobile will….
40% of Google searches on a mobile are local
½ of you use apps for local search
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SO LO MO
Social Media is prominent.
Consumers use social media for local search
An Active Social Strategy =
Web Prominence
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SO LO MO
Typical Marketing Budget
21% PPC – Tried Bing?
19% Email
11% Social Media
10% SEO
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SO LO MO
Local Search would Cost a fraction.
Furthermore, 61% consider
Local Results more relevant and trustworthy.
More than Ads
More than Organic Search Results
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SO LO MO
86% of Corporations are or have planned a local
strategy.
My tyres….
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SO LO MO
Can Anybody Find You?
Take your own mobile Test
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SO LO MO
STAY RELEVANT
GET SOCIAL
THINK LOCAL
SPEND ON MOBILE
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SO LO MO
Social
Low cost – Be creative
Will it blend - http://youtu.be/fLreo24WYeQ
United Breaks Guitars - http://youtu.be/5YGc4zOqozo
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SO LO MO
Local / Location
Google Plus
Google places
Google Maps
Foursquare
FB Check in
Reviews
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SO LO MO
MOBILE
Responsive
Dedicated
App
SMS
Geofencing
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AMAZING TOOLS
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LEAD FORENSICS
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RESPONSE TAP
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TAKE ACTION
SEE ME TO TEST DRIVE A SOLOMO HEALTH CHECK
NEIL BREWSTER