Download - Soap Digital Day Talk 2008
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MY EXPERIENCE AT CANNESAshley
RingroseCo Founder
Soap Creative Australia
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“With great power comes great responsibility” Stan Lee
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With so many ways to use technology it can become daunting to know
where to start.
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The best place to start is a good idea.
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Cannes 2008Work that got me excited*
*And jealous
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Virgin Bets
Lean Mean Fighting Machine [UK]Agency:
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Best part of being on the Cannes jury
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Talking about other people’s work
Best part of being on the Cannes jury
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Networking
Best part of being on the Cannes jury
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Inspiration
Best part of being on the Cannes jury
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The desserts
Best part of being on the Cannes jury
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Case study videos (not too
large)
Remove Getty watermarks
Tips for Cannes Entrants 2009
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Important to note
Lean Mean Fighting Machine [UK]Agency:
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THE DIGITAL MARKET circa 2008
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The web is only
days old
THE DIGITAL MARKET
(circa 2008)
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THE DIGITAL MARKET
(circa 2008)
Media Agencies vs Creative Agencies
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THE DIGITAL MARKET
(circa 2008)
Traditional Agencies vs Digital Agencies
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THE DIGITAL MARKET
(circa 2008)
Network Agencies vs Indie Agencies
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Web 2.0 logos from Stabilo Boss
Less emphasis on the brand sites
THE DIGITAL MARKET
(circa 2008)
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Web 2.0 logos from Stabilo Boss
Less emphasis on the brand sites
And more brand touch points
THE DIGITAL MARKET
(circa 2008)
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Web 2.0 logos from Stabilo Boss
THE DIGITAL MARKET
(circa 2008)
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THE DIGITAL MARKET
(circa 2008)
Real Mobile Web
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*Insight Stolen from Far Far’s Cannes Workshop
Traditional Advertising = 10 Pin Bowling
THE DIGITAL MARKET
(circa 2008)
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Digital Advertising = Pinball
*Insight Stolen from Far Far’s Cannes Workshop
THE DIGITAL MARKET
(circa 2008)
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And media?
THE DIGITAL MARKET
(circa 2008)
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And now for a test
THE DIGITAL MARKET
(circa 2008)
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Muito obrigado!This presentation will be available on
www.bannerblog.com.au
soon