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Page 1: Soc med lvcc_2010

Social Media for Business���Waste of Time or Winning Ticket?

Leon Valley Chamber of Commerce

Page 2: Soc med lvcc_2010

Do We Have Time For This?

Page 3: Soc med lvcc_2010

Riding Technology Waves

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Choices, Choices, Choices

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Have you heard this one? • “Social media is a fad. Like CB Radio.”

• “Our CEO wants a blog.”

• “Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.”

• “We need a Facebook fan page.”

• “Just put it out there, they will use it.”

• “Which of you whiny, ungrateful $#@ posted this?!”

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Exercise: ���Google Yourself

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The Big Three

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#7: Talk About What You Do

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Substance or ���Snake Oil?

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(Run Away!) • “EVERY business needs a

<Twitter> presence.” • Let’s get you going in Facebook

& Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & blogging & …

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More Like It • “Let’s examine how traffic ���

flows through your website.” • “Who are your best customers?” • “Who are the opinion leaders in your

industry?” • “What are we trying to accomplish?” • “What are you currently doing with

eMail?”

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Page 13: Soc med lvcc_2010

• Claim your profiles

• Be real

• Jump in and try it, small steps

• Have goals and a simple plan

• Pilot, fail fast

• Share juicy content

• Get help with training & strategy

• Make sure someone closes the loop

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Twitter: @firecatsue

LinkedIn: susanprice

Facebook: http://profile.to/susanprice

firecatstudio.com

email: [email protected]

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QUESTIONS & DISCUSSION

Thanks for inviting me!


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