Download - Social Advertising for Issue Advocacy
Social Advertising for Nonprofit Advocacy
Colin Delany | @epolitics
Colin Delany
Former political staffer (Texas)
Founder/editor Epolitics.com
Online communications consultant
Political advocate
Why Social Advertising?
Common Goals:
Recruiting
Content promotion
Persuasion
Why Social Advertising?
When Does Social Advertising Make Sense?
Sometimes (often?) not at all....
Why Social Advertising?When Does Social Advertising Make Sense?
Building a following
Activating your following
Promoting a message
Promoting an event
Reaching influencers
Persuasion/awareness raising
Why Social Advertising?
The Mobile Connection
Social ads ARE mobile ads, in many cases
Platforms
Instagram/LinkedIn/Pinterest
Facebook Ads
Sidebar
Timeline/Mobile Timeline
Boosted Posts
Facebook Ads
Facebook Ads
Facebook ad targeting options
Geotargeting Demographics Interests Connections Custom audiences
Facebook Ads
Facebook Ads
Facebook Ads
Facebook Ads
Twitter Ads
Promote a feed
Promote a tweet
Twitter Ads
What IS online advocacy?
Twitter Ads
Twitter AdsTargeting options
By feed (target a feed's followers, or similar)
Interests
Keywords
TV shows
Custom data
Twitter Ads
Can target by job title, job skills
Also has "promoted" story feature
Highly vetted
Limited number of advertisers
Future potential
"Promoted pins"
Limited number of advertisers, must apply
Thank You
Colin Delany
Epolitics.com
@epolitics
+1 202 422 4682
