Download - Social Business Overview - SJSU Sept 2014
© 2014 IBM Corporation
Why does Social Business Matter?#SJSUSocBiz
Daryl Pereira@CagedEther
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Social Business Uncovered
The emergence ofsocial business
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Commerce used to be more personal
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Commerce used to be more personal
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Businesses talk to their customers
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Customers talk to their friends
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What changed?
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But, then came the move to efficiency…
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Mass production processesappeared
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Mass production processesappeared
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Marketing built interest around segments
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Marketing built interest around segments
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Sales process automated and streamlined
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Sales process automated and streamlined
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Business gets social, again…
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Markets become conversations
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Markets become conversations
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Social Business Uncovered
Customers have more points of interaction
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Customers have more points of interaction
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Information drives productivity
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Information drives productivity
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Enable members for social sharing
Talent management and career progression
Leverage social to gain better visibility for SFPA
Build deeper relationships with members
Better collaborate within organization
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Social Business Uncovered
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