![Page 1: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/1.jpg)
Social Channels
Cat LeeProgram Manager, Developer Relations
facebook.com/cat
Driving traffic to your app
![Page 2: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/2.jpg)
Discover. Share.
![Page 3: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/3.jpg)
Our friends shape our online experiences and inform our decisions
...just as they do in the real world.
![Page 4: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/4.jpg)
Facebook Platform
Graph API User, App, Page, Credits, Places, Ads
StandardsHTTP, HTML5, JSON, OAuth, Open Graph
Websites Mobile Apps on Faceboo
kSocial Plugins Dialogs
![Page 5: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/5.jpg)
Requests
Automatic Channels
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News Feed
![Page 6: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/6.jpg)
News Feed1
2
Like Button and Comments Box
Feed Dialog
![Page 7: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/7.jpg)
Like Button and Comments Box
1
<script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like></fb:like>
![Page 8: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/8.jpg)
![Page 9: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/9.jpg)
Publishing to Open Graph Pages
![Page 10: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/10.jpg)
Demo
![Page 11: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/11.jpg)
CommentsYour website
1
![Page 12: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/12.jpg)
•No app authorization required
•Publish stories to News Feed with rich attachments
Feed Dialog2
![Page 13: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/13.jpg)
var publish = {method: ‘feed’,message: ‘Showing off the Feed Dialog’,name: ‘Name here’,caption: ‘Caption here’,description: (
‘Description here’),link: ‘http://localhost:8888/feed2.htm l ’,picture: ‘http://hsiet.com/test/images/2005_thom as_fogarty _cab.jpg ’,actions: [
{ nam e: ‘Action here’, link: ‘https://apps.facebook.com/awesomecat/’ }],user_message_prompt: ‘Test’};
Attachments•name
•message
•caption
•description
• link
•picture
•media
•actions
![Page 14: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/14.jpg)
var publish = {method: ‘feed’,message: ‘Showing off the Feed Dialog’,name: ‘Name here’,caption: ‘Caption here’,description: (
‘Description here’),link: ‘http://localhost:8888/feed2.htm l ’,picture: ‘http://hsiet.com/test/images/2005_thom as_fogarty _cab.jpg ’,actions: [
{ nam e: ‘Action here’, link: ‘https://apps.facebook.com/awesomecat/’ }],user_message_prompt: ‘Test’};
Attachments•name
•message
•caption
•description
• link
•picture
•media
•actions
![Page 15: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/15.jpg)
var publish = {method: ‘feed’,message: ‘Showing off the Feed Dialog’,name: ‘Name here’,caption: ‘Caption here’,description: (
‘Description here’),link: ‘http://localhost:8888/feed2.htm l ’,picture: ‘http://hsiet.com/test/images/2005_thom as_fogarty _cab.jpg ’,actions: [
{ nam e: ‘Action here’, link: ‘https://apps.facebook.com/awesomecat/’ }],user_message_prompt: ‘Test’};
Attachments•name
•message
•caption
•description
• link
•picture
•media
•actions
![Page 16: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/16.jpg)
var publish = {method: ‘feed’,message: ‘Showing off the Feed Dialog’,name: ‘Name here’,caption: ‘Caption here’,description: (
‘Description here’),link: ‘http://localhost:8888/feed2.htm l ’,picture: ‘http://hsiet.com/test/images/2005_thom as_fogarty _cab.jpg ’,actions: [
{ nam e: ‘Action here’, link: ‘https://apps.facebook.com/awesomecat/’ }],user_message_prompt: ‘Test’};
Attachments•name
•message
•caption
•description
• link
•picture
•media
•actions
![Page 17: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/17.jpg)
var publish = {method: ‘feed’,message: ‘Showing off the Feed Dialog’,name: ‘Name here’,caption: ‘Caption here’,description: (
‘Description here’),link: ‘http://localhost:8888/feed2.htm l ’,picture: ‘http://hsiet.com/test/images/2005_thom as_fogarty _cab.jpg ’,actions: [
{ nam e: ‘Action here’, link: ‘https://apps.facebook.com/awesomecat/’ }],user_message_prompt: ‘Test’};
Attachments•name
•message
•caption
•description
• link
•picture
•media
•actions
![Page 18: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/18.jpg)
var publish = {method: ‘feed’,message: ‘Showing off the Feed Dialog’,name: ‘Name here’,caption: ‘Caption here’,description: (
‘Description here’),link: ‘http://localhost:8888/feed2.htm l ’,picture: ‘http://hsiet.com/test/images/2005_thom as_fogarty _cab.jpg ’,actions: [
{ nam e: ‘Action here’, link: ‘https://apps.facebook.com/awesomecat/’ }],user_message_prompt: ‘Test’};
Attachments•name
•message
•caption
•description
• link
•picture
•media
•actions
![Page 19: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/19.jpg)
var publish = {method: ‘feed’,message: ‘Showing off the Feed Dialog’,name: ‘Name here’,caption: ‘Caption here’,description: (
‘Description here’),link: ‘http://localhost:8888/feed2.htm l ’,picture: ‘http://hsiet.com/test/images/2005_thom as_fogarty _cab.jpg ’,actions: [
{ nam e: ‘Action here’, link: ‘https://apps.facebook.com/awesomecat/’ }],user_message_prompt: ‘Test’};
Attachments•name
•message
•caption
•description
• link
•picture
•media
•actions
![Page 20: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/20.jpg)
var publish = {method: ‘feed’,message: ‘Showing off the Feed Dialog’,name: ‘Name here’,caption: ‘Caption here’,description: (
‘Description here’),link: ‘http://localhost:8888/feed2.htm l ’,picture: ‘http://hsiet.com/test/images/2005_thom as_fogarty _cab.jpg ’,actions: [
{ name: ‘Action here’, link: ‘https://apps.facebook.com/awesomecat/’ }],user_message_prompt: ‘Test’};
Attachments•name
•message
•caption
•description
• link
•picture
•media
•actions
![Page 21: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/21.jpg)
Demo
![Page 22: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/22.jpg)
Examples
![Page 23: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/23.jpg)
Automatic Channels
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2
3
News FeedRequests
![Page 24: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/24.jpg)
Requests
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2
User Generated
App Generated
![Page 25: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/25.jpg)
User Generated1
• User confirmed via Request Dialog
• Examples: Gifts, Help in app, Invitations
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How to send user generated request
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Demo
![Page 28: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/28.jpg)
•Initiated by app to existing/auth’ed users to re-engage
•Examples: Turn in game, Updates
App Generated2
![Page 29: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/29.jpg)
How to send app generated request
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Demo
![Page 31: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/31.jpg)
1
2
3
News FeedRequests
Automatic Channels
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Automatic ChannelsBookmarks
Notifications
Usage Stories
Profile
Search
![Page 33: Social Channels Cat Lee Program Manager, Developer Relations facebook.com/cat Driving traffic to your app](https://reader035.vdocument.in/reader035/viewer/2022062620/551b545f550346ae7a8b5450/html5/thumbnails/33.jpg)
Social Channels== Traffic back to your app