Consumers Changing their Buying Habits
Social Commerce
“Please feel free to Tweet @wvrknight during this session”
Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of
20 years Retail Experience5 years Social Media
International Business
Social Media for Business
Online Store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
Production Era
Henry Ford 1920’s
Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 ($33) > $280
Marketing Era
1950’s 1st TV Advert
"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”
Brands told us what they
want us to buy
Now Only 14% of us
trust Advertising
90% of us trust our Friends recommendation of a product or
service
SoLoMo Era
Connected 24/7
Our philosophy is to fish where the fish areAdam Brown – Coca Cola 50 Million
“Likes”
Why are Social Network Important to Brands?
50%+ of Social media users access via their Smartphone
57% of online shoppers have spent more that $100 on Social Commerce websites, like Groupon & Living Social
42% of online consumers follow brands on Social Networks
79% of Businesses said Social Media is Business Imperative
Over 50% of consumers expect customer service through SM
90% trust peer-to-peer relationships vs 14% Advertising
35% of consumers, said they would buy through Facebook
77% of Smart Phone users, go online while on-the-go
Social Conversation
Chirpify
f-commerce & t-commerce
Pop-up Store– 1-click purchase
Value of a Fan
Foursquare
Video Commerce = 5 Million Subscribers
Pinterest - Value of a Fan
Pinterest .75c in new sales for Zappos. Facebook $2.08 3 x as valuable as a Pin Twitter generates massive $33.66 in sales 45x
Pin2Sell
p-commerce
Foursquare
Location Based Marketing
Multi-channel
7 Social Commerce Tips to Take-away
Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into PR, email, direct mailing & advertising
Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track
Marketing MixIntegrate SoLoMo into your traditional marketing
Social CommerceConsumers connect where they buy & buy where they connect
Mobile Commerce Is your website mobile compatible - Responsive or Native apps
SMOCreate your online voice & communication using your keywords
Social SharingGive your consumers the opportunity to curate
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