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Social Conversion
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#inbound12#inbound12
KIPPBODNAR
I have an unhealthy love of ketchup.
@kippbodnar
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#DublinTalkSeries
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I’ve never been cool.
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Marketers have to be cool.
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More than
700 million websitesSource: Netcraft
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People think cool is conformity.
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Lead the flock.
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#inbound12
Social Conversion
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Social Conversion
=Social Proof
+Strong Ties
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Social Proof
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People want to feel safe.
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Safety is in numbers.
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Strong Ties
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Interaction, Affection and Time
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The 3 Applications Of Social Conversion
Sharing
Lead Conversio
n
Sales
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73% of CEOs
don’t believe marketers
drive revenue.
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
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people to people
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Ignoring conversions for community.
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close more sales.
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“Social content is the new; more credible customer testimonial” - @KippBodnar #DublinTalkSeries
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Segmenting is key.
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“Use interactions in social media as points of segmentation to increase customer conversion” - @KippBodnar #DublinTalkSeries
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“Create and display custom CTAs and Landing Pages to move buyers through the buying cycle” - @KippBodnar #DublinTalkSeries
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Increase lead conversion.
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Result: 27% Click Through Rate Increase
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“Social Conversion is about improving lead conversion metrics with social content” - @KippBodnar #DublinTalkSeries
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Result: 23% Increase in Click Through Rate
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“Social Content can boost CTA click-through rate to increase lead generation” - @KippBodnar
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Result: 5% Boost to Conversion Rate
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Result: 7% Boost in Click-Through Rate
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get people to share.
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#inbound12
The half-life of a social media
link is 3 hours.
BITLY, 9/2011
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#inbound12
THE
10:4:1 RULE
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#inbound12
THE
10:4:1 RULELinks to third-party articles
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#inbound12
THE
10:4:1 RULE
Links to company blog posts
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#inbound12
THE
10:4:1 RULE
Link to a company landing page
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Really?
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Follow us Share this
Vs.
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Share This Follow Me
3,200 Followers
256 Followers
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The 3 Applications Of Social Conversion
Sharing
Lead Conversio
n
Sales
![Page 59: Social conversion: Transforming Lead to Customer Conversion with Social Media](https://reader035.vdocument.in/reader035/viewer/2022062703/554e15b2b4c90518298b58d2/html5/thumbnails/59.jpg)
Social Conversion
=Social Proof
+ Strong Ties
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Lead the flock.
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You’ll be the coolest.
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73% of CEOs
don’t believe
marketers drive
revenue.FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
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More importantly…