wearesocial.sg • @wearesocialsg • 1 We Are Social
GLOBAL DIGITAL STATISTICS 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS
we are social
wearesocial.sg • @wearesocialsg • 2 We Are Social
COUNTRIES DETAILED IN THIS REPORT
1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 FRANCE 7 GERMANY 8 INDIA
9 INDONESIA 10 ITALY 11 JAPAN 12 MEXICO 13 NIGERIA 14 POLAND 15 RUSSIA 16 SAUDI ARABIA
17 SINGAPORE 18 SOUTH AFRICA 19 SOUTH KOREA 20 TURKEY 21 THAILAND 22 UNITED ARAB EMIRATES 23 UNITED KINGDOM 24 UNITED STATES
21!
9!
5!
4!
10!24!
15!
22!
7!19!
12!
20!
8!
13!
1!
16!
23!6!
2!
3!
11!
18!
14!
17!
wearesocial.sg • @wearesocialsg • 3 We Are Social
PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS:
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
wearesocial.sg • @wearesocialsg • 4 We Are Social
GLOBAL OVERVIEW
wearesocial.sg • @wearesocialsg • 5 We Are Social
GLOBAL DATA SNAPSHOT
7,095,476,818
2,484,915,152
1,856,680,860
6,572,950,124
TOTAL WORLD POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
MOBILE SUBSCRIBERS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
52% 48%
35%
26%
93%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 6 We Are Social
SHARE OF GLOBAL USERS BY REGION JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
NORTH AMERICA
5% 11%
11% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 10%
8% 8%
WESTERN EUROPE
6% 10%
13% 8%
CENTRAL & EASTERN EUROPE
5% 6%
7% 7%
CENTRAL ASIA
2% 1%
1% 2%
EAST ASIA
22% 37%
30% 22%
SOUTH ASIA
23% 6%
8% 18%
MIDDLE EAST
4% 4%
4% 5%
AFRICA
16% 4%
8% 11% OCEANIA
1% 1%
1% 1%
POPULATION
SOCIAL MEDIA USERS
INTERNET USERS
MOBILE SUBSCRIPTIONS
SOUTHEAST ASIA
9% 9%
6% 11%
wearesocial.sg • @wearesocialsg • 7 We Are Social
INTERNET PENETRATION BY REGION JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
NORTH AMERICA
CENTRAL AMERICA
SOUTH AMERICA
AFRICA
MIDDLE EAST
WESTERN EUROPE
CENTRAL & EASTERN EUROPE
EAST ASIA
OCEANIA
CENTRAL ASIA
81%!
47%!18%!
37%!
78%!
54%!
48%!
63%!
34%!
29%!
SOUTH ASIA
12%!SOUTHEAST ASIA 25%!
wearesocial.sg • @wearesocialsg • 8 We Are Social
INTERNET PENETRATION BY REGION JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
81%! 78%!
63%!
54%!
48%! 47%!
37%! 35%! 34%!29%!
25%!
18%!
12%!
NO
RTH
AM
ERIC
A
WES
TERN
EU
ROPE
OC
EAN
IA
CEN
TRAL
&
EAST
ERN
EU
ROPE
EAST
AS
IA
SOUT
H
AMER
ICA
MID
DLE
EA
ST
WO
RLD
AV
ERAG
E
CEN
TRAL
AM
ERIC
A
CEN
TRAL
AS
IA
SOUT
HEA
ST
ASIA
AFRI
CA
SOUT
H
ASIA
wearesocial.sg • @wearesocialsg • 9 We Are Social
SOCIAL PENETRATION BY REGION JAN 2014
• Sources: US Census Bureau, Facebook, Tencent, VKontakte
NORTH AMERICA
SOUTH AMERICA
AFRICA
MIDDLE EAST
WESTERN EUROPE
EAST ASIA
OCEANIA
CENTRAL ASIA
SOUTH ASIA
SOUTHEAST ASIA
56%!
44%!7%!
24%!
44%!
33%!
43%!
44%!
34%!
5%!
7%!
26%!
CENTRAL AMERICA
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
CENTRAL & EASTERN EUROPE
wearesocial.sg • @wearesocialsg • 10 We Are Social
SOCIAL PENETRATION BY REGION JAN 2014
• Sources: US Census Bureau, Facebook, Tencent, VKontakte
56%!
44%! 44%! 44%! 43%!
34%! 33%!
26%! 26%!24%!
7%! 7%!5%!
NO
RTH
AM
ERIC
A
WES
TERN
EU
ROPE
OC
EAN
IA
SOUT
H
AMER
ICA
EAST
AS
IA
CEN
TRAL
AM
ERIC
A
CEN
TRAL
&
EAST
ERN
EU
ROPE
WO
RLD
AV
ERAG
E
SOUT
HEA
ST
ASIA
MID
DLE
EA
ST
AFRI
CA
SOUT
H
ASIA
CEN
TRAL
AS
IA
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
wearesocial.sg • @wearesocialsg • 11 We Are Social
ACTIVE USERS BY SOCIAL PLATFORM JAN 2014
• Sources: most recent user data in company press releases, correct as at January 2014
1,184 M
816 M
632 M
400 M
300 M
272 M
259 M
232 M
230 M
220 M
QZONE
GOOGLE+
TUMBLR
TENCENT WEIBO
SOCIAL NETWORK
MESSENGER / CHAT APP
wearesocial.sg • @wearesocialsg • 12 We Are Social
MOBILE PENETRATION BY REGION JAN 2014
• Sources: US Census Bureau, ITU, CIA
NORTH AMERICA
SOUTH AMERICA
AFRICA
MIDDLE EAST
WESTERN EUROPE
EAST ASIA
OCEANIA
CENTRAL ASIA
SOUTH ASIA
SOUTHEAST ASIA
101%!
124%!67%!
112%!
129%!
151%!
92%!
94%!
89%!
90%!
72%!
109%!
CENTRAL AMERICA
CENTRAL & EASTERN EUROPE
wearesocial.sg • @wearesocialsg • 13 We Are Social
MOBILE PENETRATION BY REGION JAN 2014
• Sources: US Census Bureau, ITU, CIA
151%!
129%!124%!
112%! 109%!101%!
94%! 93%! 92%! 90%! 89%!
72%!67%!
CEN
TRAL
&
EAST
ERN
EU
ROPE
WES
TERN
EU
ROPE
SOUT
H
AMER
ICA
MID
DLE
EA
ST
SOUT
HEA
ST
ASIA
NO
RTH
AM
ERIC
A
OC
EAN
IA
WO
RLD
AV
ERAG
E
EAST
AS
IA
CEN
TRAL
AS
IA
CEN
TRAL
AM
ERIC
A
SOUT
H
ASIA
AFRI
CA
wearesocial.sg • @wearesocialsg • 14 We Are Social
MOBILE BROADBAND PENETRATION JAN 2014
• Sources: US Census Bureau, International Telecommunication Union
NORTH AMERICA
SOUTH AMERICA
AFRICA
MIDDLE EAST
WESTERN EUROPE
EAST ASIA
OCEANIA
CENTRAL ASIA
SOUTH ASIA
SOUTHEAST ASIA
72%!
23%!7%!
13%!
55%!
39%!
28%!
66%!
8%!
16%!
4%!
18%!
CENTRAL AMERICA
CENTRAL & EASTERN EUROPE
wearesocial.sg • @wearesocialsg • 15 We Are Social
MOBILE BROADBAND PENETRATION JAN 2014
• Sources: US Census Bureau, International Telecommunication Union
72%!
66%!
55%!
39%!
28%!
23%! 21%!18%! 16%!
13%!
8%! 7%!4%!
NO
RTH
AM
ERIC
A
OC
EAN
IA
WES
TERN
EU
ROPE
CEN
TRAL
&
EAST
ERN
EU
ROPE
EAST
AS
IA
SOUT
H
AMER
ICA
WO
RLD
AV
ERAG
E
SOUT
HEA
ST
ASIA
CEN
TRAL
AS
IA
MID
DLE
EA
ST
CEN
TRAL
AM
ERIC
A
AFRI
CA
SOUT
H
ASIA
wearesocial.sg • @wearesocialsg • 16 We Are Social
MOBILE BROADBAND SUBSCRIPTIONS JAN 2014
• Source: International Telecommunication Union
NORTH AMERICA
SOUTH AMERICA
AFRICA
MIDDLE EAST
WESTERN EUROPE
EAST ASIA
OCEANIA
CENTRAL ASIA
SOUTH ASIA
SOUTHEAST ASIA
252M!
93M !83M !
37M !
228M!
127M!
444M!
24M !
15M !
18M !
61M !
112M!
CENTRAL AMERICA
CENTRAL & EASTERN EUROPE
wearesocial.sg • @wearesocialsg • 17 We Are Social
NORTH AMERICA
351,300,266
284,093,742
197,033,600
353,899,984
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
82%
81%
56%
18%
101%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 18 We Are Social
CENTRAL AMERICA
195,127,178
66,034,487
66,951,880
173,787,140
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
71%
34%
34%
89%
29%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 19 We Are Social
SOUTH AMERICA
408,157,815
193,655,950
179,145,980
508,079,743
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
83%
47%
44%
17%
124%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 20 We Are Social
WESTERN EUROPE
416,767,521
326,197,681
185,034,740
538,572,700
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
77%
78%
44%
23%
129%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 21 We Are Social
CENTRAL & EASTERN EUROPE
323,365,917
174,727,847
106,440,000
486,919,115
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
68%
54%
33%
32%
151%
• Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU
wearesocial.sg • @wearesocialsg • 22 We Are Social
MIDDLE EAST
279,192,238
102,346,717
66,900,000
311,419,837
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
72%
37%
24%
28%
112%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 23 We Are Social
AFRICA
1,125,664,947
205,185,547
79,851,240
750,257,377
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
39%
67%
61%
7%
18%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 24 We Are Social
CENTRAL ASIA
113,197,987
32,444,899
5,740,000
102,433,527
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
38%
29%
90%
62%
5%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 25 We Are Social
SOUTH ASIA
1,630,919,286
188,303,759
112,696,000
1,173,703,583
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
31% 69%
72%
7%
12%
• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
wearesocial.sg • @wearesocialsg • 26 We Are Social
EAST ASIA
1,584,806,482
756,093,363
678,728,200
1,451,087,957
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
56%
48%
43%
92%
44%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
wearesocial.sg • @wearesocialsg • 27 We Are Social
SOUTHEAST ASIA
630,551,581
155,173,606
161,996,000
688,607,654
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
45%
25%
26%
55%
109%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 28 We Are Social
OCEANIA
36,425,600
23,025,488
16,163,220
34,181,507
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL NETWORK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
71%
63%
44%
94%
29%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 29 We Are Social
INTERNET PENETRATION BY COUNTRY JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
87%!
80%!
49%!
73%!
81%!
83%!
58%!
84%!
86%!
55%!
41%!
32%!
79%!
84%!
42%!
53%!
15%!
38%! 12%!
45%!
CANADA
USA
MEXICO
BRAZIL
ARGENTINA SOUTH AFRICA
NIGERIA
SAUDI ARABIA
INDIA
CHINA
SOUTH KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
GERMANY
INDONESIA
65%!POLAND
26%! THAILAND
83%!
UAE
53%!
RUSSIA
wearesocial.sg • @wearesocialsg • 30 We Are Social
INTERNET PENETRATION BY COUNTRY JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%!
73%!
65%!
58%!55%!
53%! 53%!49%!
45%! 44%!41%!
38%!35%!
32%!
26%!
15%!12%!
UK
CAN
ADA
GER
MAN
Y
SOUT
H K
ORE
A
FRAN
CE
UAE
AUST
RALI
A
USA
JAPA
N
SIN
GAP
ORE
POLA
ND
ITAL
Y
ARG
ENTI
NA
RUSS
IA
SAUD
I ARA
BIA
BRAZ
IL
TURK
EY
CH
INA
SOUT
H A
FRIC
A
MEX
ICO
WO
RLD
AVE
RAG
E
NIG
ERIA
THAI
LAN
D
IND
ON
ESIA
IND
IA
wearesocial.sg • @wearesocialsg • 31 We Are Social
TIME SPENT ON THE INTERNET JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
6.1!
5.6!
5.5!
5.4!
5.3!
5.2!
5.2!
5.2!
5.1!
5.0!
5.0!
4.9!
4.9!
4.9!
4.9!
4.8!
4.7!
4.5!
4.5!
4.2!
4.1!
3.8!
3.5!
3.5!
2.4!
2.5!
2.5!
3.2!
2.0!
2.4!
3.0!
3.4!
3.1!
1.4!
3.0!
1.4!
2.6!
1.9!
1.9! 2.1!
2.0!
1.9!
1.7!
1.5!
1.0!
1.5!
1.0!
1.6!
BRAZ
IL
SOUT
H AF
RIC
A
IND
ONE
SIA
MEX
ICO
SING
APO
RE
USA
UAE
ARG
ENTI
NA
THAI
LAND
POLA
ND
SAUD
I ARA
BIA
RUSS
IA
IND
IA
CAN
ADA
TURK
EY
WEI
GHT
ED
AVER
AGE
ITALY
CHI
NA
AUST
RALIA
UK
FRAN
CE
GER
MAN
Y
JAPA
N
SOUT
H KO
REA
NIG
ERIA
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
N/A !
wearesocial.sg • @wearesocialsg • 32 We Are Social
SOCIAL PENETRATION BY COUNTRY JAN 2014
• Sources: US Census Bureau, Tencent, Facebook, VKontakte
57%!
56%!
43%!
59%!
57%!
42%!
42%!
35%!
55%!
56%!
20%!
6%!
17%!
27%!
46%!
33%!
28%!
25%!
43%! 7%!
45%!
CANADA
USA
MEXICO
BRAZIL
ARGENTINA SOUTH AFRICA
NIGERIA
SAUDI ARABIA
INDIA
CHINA
SOUTH KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
GERMANY
INDONESIA
31%!POLAND
36%! THAILAND
80%!
UAE
RUSSIA
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
wearesocial.sg • @wearesocialsg • 33 We Are Social
SOCIAL PENETRATION BY COUNTRY JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
CANADA
USA
MEXICO
BRAZIL
ARGENTINA SOUTH AFRICA
NIGERIA
SAUDI ARABIA
INDIA
CHINA
SOUTH KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
GERMANY
POLAND
THAILAND
UAE
RUSSIA
73%!
15%!
70%!
58%!
74%!
42%!
25%!12%!
81%!
51%!
44%!54%!
N/A !
40%!
48%!
54%!
50%!
76%! 56%!
68%!74%!
82%!
75%!
37%!
INDONESIA
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
wearesocial.sg • @wearesocialsg • 34 We Are Social
SOCIAL PENETRATION BY COUNTRY JAN 2014
• Sources: US Census Bureau, Tencent, Facebook, VKontakte
80%!
59%! 57%! 57%! 56%! 56%! 55%!
46%! 45%! 43%! 43%! 42%! 42%!
36%! 35%! 33%!31%!
28%! 27%! 26%! 25%!
20%!17%!
7%! 6%!
UAE
SIN
GAP
ORE
AUST
RALI
A
UK
ARG
ENTI
NA
USA
CAN
ADA
CH
INA
TURK
EY
MEX
ICO
BRAZ
IL
FRAN
CE
ITAL
Y
THAI
LAN
D
GER
MAN
Y
RUSS
IA
POLA
ND
SAUD
I ARA
BIA
SOUT
H K
ORE
A
WO
RLD
AVE
RAG
E
IND
ON
ESIA
SOUT
H A
FRIC
A
JAPA
N
IND
IA
NIG
ERIA
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
wearesocial.sg • @wearesocialsg • 35 We Are Social
SOCIAL PENETRATION BY COUNTRY JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
82%! 81%!
76%! 75%! 74%! 74%! 73%!70%!
68%!
58%!56%!
54%! 54%!51%! 50%!
48%!44%! 42%!
40%! 39%! 37%!
25%!
15%!12%!
CAN
ADA
UAE
UK
USA
SOUT
H K
ORE
A
GER
MAN
Y
AUST
RALI
A
SIN
GAP
ORE
FRAN
CE
JAPA
N
POLA
ND
ITAL
Y
ARG
ENTI
NA
SAUD
I ARA
BIA
RUSS
IA
BRAZ
IL
TURK
EY
CH
INA
SOUT
H A
FRIC
A
WEI
GH
TED
AV
ERAG
E
MEX
ICO
THAI
LAN
D
IND
ON
ESIA
IND
IA
NIG
ERIA
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
N/A !
wearesocial.sg • @wearesocialsg • 36 We Are Social
TIME SPENT ON SOCIAL MEDIA JAN 2014
• Source: GlobalWebIndex Wave 11
4.3!
3.8!3.7!
3.3!3.1! 3.0!
2.9!2.8!
2.5! 2.5! 2.4!2.3! 2.3!
2.2! 2.2!2.1! 2.0!
1.9!
1.6!1.5! 1.5! 1.4!
1.0!
0.8!
ARG
ENTI
NA
MEX
ICO
THAI
LAN
D
UAE
BRAZ
IL
SOUT
H A
FRIC
A
IND
ON
ESIA
SAUD
I ARA
BIA
TURK
EY
ITAL
Y
IND
IA
CAN
ADA
USA
RUSS
IA
SIN
GAP
ORE
AUST
RALI
A
WEI
GH
TED
AV
ERAG
E
UK
POLA
ND
CH
INA
FRAN
CE
GER
MAN
Y
SOUT
H K
ORE
A
JAPA
N
NIG
ERIA
N/A !
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
wearesocial.sg • @wearesocialsg • 37 We Are Social
MOBILE PENETRATION BY COUNTRY JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
130%!
103%!
134%!
148%!
110%!
109%!
158%!
133%!
76%!
138%!
141%!
65%!
109%!
110%!
89%!
184%!
197%!
112%!
87%! 73%!
84%!
CANADA
USA
MEXICO
BRAZIL
ARGENTINA SOUTH AFRICA
NIGERIA
SAUDI ARABIA
INDIA
CHINA
SOUTH KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
GERMANY
INDONESIA
132%!POLAND
125%! THAILAND
252%!
UAE
RUSSIA
wearesocial.sg • @wearesocialsg • 38 We Are Social
MOBILE PENETRATION BY COUNTRY JAN 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
252%!
197%!
184%!
158%!
148%!
141%!
138%!
134%!
133%!
132%!
130%!
125%!
112%!
110%!
110%!
109%!
109%!
103%!
93%!
89%!
87%!
84%!
76%!
73%!
65%!
UAE
SAUD
I ARA
BIA
RUSS
IA
ITAL
Y
SIN
GAP
ORE
SOUT
H A
FRIC
A
ARG
ENTI
NA
BRAZ
IL
GER
MAN
Y
POLA
ND
UK
THAI
LAN
D
IND
ON
ESIA
AUST
RALI
A
SOUT
H K
ORE
A
FRAN
CE
JAPA
N
USA
WO
RLD
AVE
RAG
E
CH
INA
MEX
ICO
TURK
EY
CAN
ADA
IND
IA
NIG
ERIA
wearesocial.sg • @wearesocialsg • 39 We Are Social
INDIVIDUAL COUNTRY SNAPSHOTS
wearesocial.sg • @wearesocialsg • 40 We Are Social
ARGENTINA
wearesocial.sg • @wearesocialsg • 41 We Are Social
ARGENTINA: DATA SNAPSHOT
42,610,981
23,543,412
24,000,000
58,599,390
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
93%
55%
56%
138%
7%!
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 42 We Are Social
ARGENTINA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
5H 11M 42%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
3H 25M
wearesocial.sg • @wearesocialsg • 43 We Are Social
ARGENTINA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
54% 4H 17M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
21%
wearesocial.sg • @wearesocialsg • 44 We Are Social
ARGENTINA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
95%
90%
67%
51%
31%
25%
65%
56%
27%
23%
11%
8%
ANY SOCIAL NETWORK
GOOGLE+
BADOO
USED IN THE PAST MONTH
OWN AN ACCOUNT
wearesocial.sg • @wearesocialsg • 45 We Are Social
ARGENTINA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
31% 86%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
85%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
25%
wearesocial.sg • @wearesocialsg • 46 We Are Social
AUSTRALIA
wearesocial.sg • @wearesocialsg • 47 We Are Social
AUSTRALIA: DATA SNAPSHOT
22,262,501
18,129,727
12,800,000
24,400,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
89%
81%
57%
110%
11%!
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 48 We Are Social
AUSTRALIA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 30M 59%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 40M
wearesocial.sg • @wearesocialsg • 49 We Are Social
AUSTRALIA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
73% 2H 05M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
55%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
14%
wearesocial.sg • @wearesocialsg • 50 We Are Social
AUSTRALIA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
89%
81%
42%
30%
23%
15%
62%
53%
14%
14%
11%
7%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 51 We Are Social
AUSTRALIA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
65% 90%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
78%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
41%
wearesocial.sg • @wearesocialsg • 52 We Are Social
BRAZIL
wearesocial.sg • @wearesocialsg • 53 We Are Social
BRAZIL: DATA SNAPSHOT
201,009,622
99,357,737
86,000,000
268,440,423
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
85%
49%
43%
15%
134%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 54 We Are Social
BRAZIL: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
6H 03M 39%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
2H 26M
wearesocial.sg • @wearesocialsg • 55 We Are Social
BRAZIL: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
48% 3H 08M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
24%
wearesocial.sg • @wearesocialsg • 56 We Are Social
BRAZIL: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
94%
75%
56%
54%
39%
72%
57%
28%
21%
13%
12%
ANY SOCIAL NETWORK
GOOGLE+
ORKUT
wearesocial.sg • @wearesocialsg • 57 We Are Social
BRAZIL: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
26% 89%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
82%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
30%
wearesocial.sg • @wearesocialsg • 58 We Are Social
CANADA
wearesocial.sg • @wearesocialsg • 59 We Are Social
CANADA: DATA SNAPSHOT
34,568,211
29,760,764
19,000,000
26,263,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
81%
86%
55%
76%
19%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 60 We Are Social
CANADA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 53M 58%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 51M
wearesocial.sg • @wearesocialsg • 61 We Are Social
CANADA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
82% 2H 19M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
46%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
9%
wearesocial.sg • @wearesocialsg • 62 We Are Social
CANADA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
91%
85%
46%
45%
30%
26%
66%
57%
22%
13%
11%
10%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 63 We Are Social
CANADA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
56% 89%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
77%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
27%
wearesocial.sg • @wearesocialsg • 64 We Are Social
CHINA
wearesocial.sg • @wearesocialsg • 65 We Are Social
CHINA: DATA SNAPSHOT
1,349,585,838
590,560,000
623,300,000
1,206,553,000
TOTAL POPULATION
INTERNET USERS
ACTIVE QZONE USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
QZONE PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
51%
44%
46%
89%
49%
• Sources: US Census Bureau, CNNIC, Tencent, ITU
wearesocial.sg • @wearesocialsg • 66 We Are Social
CHINA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 31M 43%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 55M
wearesocial.sg • @wearesocialsg • 67 We Are Social
CHINA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
42% 1H 30M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
51%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
24%
wearesocial.sg • @wearesocialsg • 68 We Are Social
CHINA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
83%
76%
75%
74%
56%
87%
62%
53%
51%
51%
35%
ANY SOCIAL NETWORK
SINA WEIBO
QZONE
TENCENT WEIBO
TENCENT
YOUKU
wearesocial.sg • @wearesocialsg • 69 We Are Social
CHINA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
47% 96%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
98%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
69%
wearesocial.sg • @wearesocialsg • 70 We Are Social
FRANCE
wearesocial.sg • @wearesocialsg • 71 We Are Social
FRANCE: DATA SNAPSHOT
65,951,611
54,473,474
28,000,000
72,180,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
86%
83%
42%
14%
109%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 72 We Are Social
FRANCE: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 07M 54%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
0H 58M
wearesocial.sg • @wearesocialsg • 73 We Are Social
FRANCE: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
68% 1H 29M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
41%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
10%
wearesocial.sg • @wearesocialsg • 74 We Are Social
FRANCE: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
85%
74%
35%
24%
23%
13%
55%
43%
11%
10%
5%
5%
ANY SOCIAL NETWORK
GOOGLE+
VIADEO
wearesocial.sg • @wearesocialsg • 75 We Are Social
FRANCE: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
42% 88%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
74%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
26%
wearesocial.sg • @wearesocialsg • 76 We Are Social
GERMANY
wearesocial.sg • @wearesocialsg • 77 We Are Social
GERMANY: DATA SNAPSHOT
81,147,265
68,296,919
28,000,000
107,700,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
74%
84%
35%
26%
133%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 78 We Are Social
GERMANY: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
3H 46M 62%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 27M
wearesocial.sg • @wearesocialsg • 79 We Are Social
GERMANY: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
74% 1H 25M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
46%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
13%
wearesocial.sg • @wearesocialsg • 80 We Are Social
GERMANY: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
81%
72%
32%
21%
8%
7%
52%
45%
8%
7%
2%
2%
ANY SOCIAL NETWORK
GOOGLE+
OTHER
wearesocial.sg • @wearesocialsg • 81 We Are Social
GERMANY: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
40% 88%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
76%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
32%
wearesocial.sg • @wearesocialsg • 82 We Are Social
INDIA
wearesocial.sg • @wearesocialsg • 83 We Are Social
INDIA: DATA SNAPSHOT
1,220,800,359
151,598,994
90,000,000
893,862,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
31%
73%
69%
12%
7%
• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
wearesocial.sg • @wearesocialsg • 84 We Are Social
INDIA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 54M 11%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
2H 36M
wearesocial.sg • @wearesocialsg • 85 We Are Social
INDIA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
12% 2H 26M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
57%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
29%
wearesocial.sg • @wearesocialsg • 86 We Are Social
INDIA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
94%
78%
67%
54%
51%
72%
55%
35%
30%
24%
17%
ANY SOCIAL NETWORK
GOOGLE+
ORKUT
wearesocial.sg • @wearesocialsg • 87 We Are Social
INDIA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
13% 95%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
91%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
54%
wearesocial.sg • @wearesocialsg • 88 We Are Social
INDONESIA
wearesocial.sg • @wearesocialsg • 89 We Are Social
INDONESIA: DATA SNAPSHOT
251,160,124
38,191,873
62,000,000
281,963,665
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
51%
25%
112%
49%
15%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 90 We Are Social
INDONESIA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
5H 27M 14%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
2H 30M
wearesocial.sg • @wearesocialsg • 91 We Are Social
INDONESIA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
15% 2H 54M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
74%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
32%
wearesocial.sg • @wearesocialsg • 92 We Are Social
INDONESIA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
93%
80%
74%
39%
32%
79%
59%
41%
33%
15%
12%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 93 We Are Social
INDONESIA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
14% 94%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
95%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
57%
wearesocial.sg • @wearesocialsg • 94 We Are Social
ITALY
wearesocial.sg • @wearesocialsg • 95 We Are Social
ITALY: DATA SNAPSHOT
61,482,297
35,531,527
26,000,000
97,226,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
68%
58%
42%
32%
158%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 96 We Are Social
ITALY: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 42M 46%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 59M
wearesocial.sg • @wearesocialsg • 97 We Are Social
ITALY: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
54% 2H 29M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
47%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
16%
wearesocial.sg • @wearesocialsg • 98 We Are Social
ITALY: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
92%
83%
53%
41%
24%
17%
61%
49%
16%
15%
9%
8%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 99 We Are Social
ITALY: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
41% 92%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
84%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
30%
wearesocial.sg • @wearesocialsg • 100 We Are Social
JAPAN
wearesocial.sg • @wearesocialsg • 101 We Are Social
JAPAN: DATA SNAPSHOT
127,253,075
100,684,474
22,000,000
138,362,823
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
91%
79%
109%
9%!
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 102 We Are Social
JAPAN: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
3H 27M 48%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 01M
wearesocial.sg • @wearesocialsg • 103 We Are Social
JAPAN: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
58% 0H 45M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
11%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
5%
wearesocial.sg • @wearesocialsg • 104 We Are Social
JAPAN: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
66%
39%
38%
25%
17%
2%
42%
22%
22%
8%
2%
1%
ANY SOCIAL NETWORK
MIXI
GOOGLE+
TUMBLR
wearesocial.sg • @wearesocialsg • 105 We Are Social
JAPAN: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
25% 89%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
81%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
44%
wearesocial.sg • @wearesocialsg • 106 We Are Social
MEXICO
wearesocial.sg • @wearesocialsg • 107 We Are Social
MEXICO: DATA SNAPSHOT
116,220,947
44,173,551
50,000,000
100,785,917
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
78%
38%
43%
87%
22%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 108 We Are Social
MEXICO: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
5H 22M 33%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
3H 10M
wearesocial.sg • @wearesocialsg • 109 We Are Social
MEXICO: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
37% 3H 46M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
21%
wearesocial.sg • @wearesocialsg • 110 We Are Social
MEXICO: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
94%
74%
62%
36%
28%
72%
61%
29%
27%
12%
8%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 111 We Are Social
MEXICO: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
37% 95%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
91%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
39%
wearesocial.sg • @wearesocialsg • 112 We Are Social
NIGERIA
wearesocial.sg • @wearesocialsg • 113 We Are Social
NIGERIA: DATA SNAPSHOT
174,507,539
55,930,391
11,200,000
114,000,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
50%
32%
65%
50%
6%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 114 We Are Social
POLAND
wearesocial.sg • @wearesocialsg • 115 We Are Social
POLAND: DATA SNAPSHOT
38,383,809
24,969,935
11,800,000
50,840,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
61%
65%
31%
39%
132%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 116 We Are Social
POLAND: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 59M 45%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 21M
wearesocial.sg • @wearesocialsg • 117 We Are Social
POLAND: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
56% 1H 37M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
27%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
9%
wearesocial.sg • @wearesocialsg • 118 We Are Social
POLAND: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
90%
74%
55%
46%
18%
12%
77%
59%
29%
26%
10%
5%
ANY SOCIAL NETWORK
NASZAKLASA
GOOGLE+
wearesocial.sg • @wearesocialsg • 119 We Are Social
POLAND: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
35% 90%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
78%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
28%
wearesocial.sg • @wearesocialsg • 120 We Are Social
RUSSIA
wearesocial.sg • @wearesocialsg • 121 We Are Social
RUSSIA: DATA SNAPSHOT
142,500,482
75,926,004
46,800,000
261,886,329
TOTAL POPULATION
INTERNET USERS
ACTIVE VKONTAKTE USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
VKONTAKTE PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
74%
53%
33%
26%
184%
• Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
wearesocial.sg • @wearesocialsg • 122 We Are Social
RUSSIA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 56M 36%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 22M
wearesocial.sg • @wearesocialsg • 123 We Are Social
RUSSIA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
50% 2H 11M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
46%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
12%
wearesocial.sg • @wearesocialsg • 124 We Are Social
RUSSIA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
94%
75%
69%
68%
52%
39%
80%
52%
44%
41%
24%
18%
ANY SOCIAL NETWORK
VKONTAKTE
ODNOKLASSNIKI
GOOGLE+
wearesocial.sg • @wearesocialsg • 125 We Are Social
RUSSIA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
36% 93%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
82%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
39%
wearesocial.sg • @wearesocialsg • 126 We Are Social
SAUDI ARABIA
wearesocial.sg • @wearesocialsg • 127 We Are Social
SAUDI ARABIA: DATA SNAPSHOT
26,939,583
14,328,632
7,600,000
53,012,322
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
82%
53%
28%
18%
197%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 128 We Are Social
SAUDI ARABIA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 57M 47%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
3H 01M
wearesocial.sg • @wearesocialsg • 129 We Are Social
SAUDI ARABIA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
51% 2H 48M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
51%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
20%
wearesocial.sg • @wearesocialsg • 130 We Are Social
SAUDI ARABIA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
94%
89%
77%
75%
33%
31%
66%
55%
41%
32%
16%
13%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 131 We Are Social
SAUDI ARABIA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
73% 89%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
83%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
31%
wearesocial.sg • @wearesocialsg • 132 We Are Social
SINGAPORE
wearesocial.sg • @wearesocialsg • 133 We Are Social
SINGAPORE: DATA SNAPSHOT
5,460,302
3,971,318
3,200,000
8,063,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
JAN 2014
100%
73%
59%
148%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 134 We Are Social
SINGAPORE: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
5H 16M 64%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 57M
wearesocial.sg • @wearesocialsg • 135 We Are Social
SINGAPORE: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
70% 2H 10M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
49%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
18%
wearesocial.sg • @wearesocialsg • 136 We Are Social
SINGAPORE: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
96%
92%
54%
45%
36%
25%
68%
59%
19%
18%
13%
12%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 137 We Are Social
SINGAPORE: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
72% 96%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
87%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
44%
wearesocial.sg • @wearesocialsg • 138 We Are Social
SOUTH AFRICA
wearesocial.sg • @wearesocialsg • 139 We Are Social
SOUTH AFRICA: DATA SNAPSHOT
48,601,098
20,012,275
9,800,000
68,394,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
62%
41%
20%
38%
141%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 140 We Are Social
SOUTH AFRICA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
5H 37M 38%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
2H 29M
wearesocial.sg • @wearesocialsg • 141 We Are Social
SOUTH AFRICA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
40% 3H 02M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
19%
wearesocial.sg • @wearesocialsg • 142 We Are Social
SOUTH AFRICA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
92%
69%
62%
49%
34%
81%
71%
35%
35%
25%
13%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 143 We Are Social
SOUTH AFRICA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
40% 92%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
89%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
30%
wearesocial.sg • @wearesocialsg • 144 We Are Social
SOUTH KOREA
wearesocial.sg • @wearesocialsg • 145 We Are Social
SOUTH KOREA: DATA SNAPSHOT
48,955,203
41,091,681
13,000,000
53,624,427
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
83%
84%
27%
110%
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 146 We Are Social
SOUTH KOREA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
3H 27M 75%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 35M
wearesocial.sg • @wearesocialsg • 147 We Are Social
SOUTH KOREA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
74% 1H 01M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
37%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
17%
wearesocial.sg • @wearesocialsg • 148 We Are Social
SOUTH KOREA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
84%
75%
56%
38%
33%
8%
48%
36%
22%
7%
7%
1%
ANY SOCIAL NETWORK
GOOGLE+
ME2DAY
NATE CONNECT
wearesocial.sg • @wearesocialsg • 149 We Are Social
SOUTH KOREA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
73% 94%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
94%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
56%
wearesocial.sg • @wearesocialsg • 150 We Are Social
THAILAND
wearesocial.sg • @wearesocialsg • 151 We Are Social
THAILAND: DATA SNAPSHOT
67,448,120
17,779,139
24,000,000
84,075,036
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
34%
26%
36%
125%
66%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 152 We Are Social
THAILAND: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
5H 07M 24%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
3H 04M
wearesocial.sg • @wearesocialsg • 153 We Are Social
THAILAND: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
25% 3H 39M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
50%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
36%
wearesocial.sg • @wearesocialsg • 154 We Are Social
THAILAND: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
96%
69%
57%
40%
23%
76%
68%
36%
32%
22%
7%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 155 We Are Social
THAILAND: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
31% 95%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
94%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
51%
wearesocial.sg • @wearesocialsg • 156 We Are Social
TURKEY
wearesocial.sg • @wearesocialsg • 157 We Are Social
TURKEY: DATA SNAPSHOT
80,694,485
35,990,932
36,000,000
68,000,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
72%
45%
45%
84%
28%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 158 We Are Social
TURKEY: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 51M 36%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 53M
wearesocial.sg • @wearesocialsg • 159 We Are Social
TURKEY: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
44% 2H 32M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
51%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
26%
wearesocial.sg • @wearesocialsg • 160 We Are Social
TURKEY: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
93%
72%
70%
33%
26%
75%
60%
34%
28%
11%
11%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 161 We Are Social
TURKEY: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
30% 95%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
92%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
43%
wearesocial.sg • @wearesocialsg • 162 We Are Social
UNITED ARAB EMIRATES
wearesocial.sg • @wearesocialsg • 163 We Are Social
UAE: DATA SNAPSHOT
5,473,972
4,517,169
4,400,000
13,775,252
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
84%
83%
80%
16%
252%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 164 We Are Social
UAE: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
5H 12M 71%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
2H 57M
wearesocial.sg • @wearesocialsg • 165 We Are Social
UAE: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
81% 3H 17M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
52%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
22%
wearesocial.sg • @wearesocialsg • 166 We Are Social
UAE: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
96%
93%
73%
64%
49%
26%
67%
53%
32%
27%
22%
10%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 167 We Are Social
UAE: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
74% 90%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
82%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
38%
wearesocial.sg • @wearesocialsg • 168 We Are Social
UNITED KINGDOM
wearesocial.sg • @wearesocialsg • 169 We Are Social
UK: DATA SNAPSHOT
63,395,574
54,861,245
36,000,000
82,109,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
80%
87%
57%
20%
130%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 170 We Are Social
UK: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
4H 11M 64%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
1H 32M
wearesocial.sg • @wearesocialsg • 171 We Are Social
UK: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
76% 1H 51M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
45%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
9%
wearesocial.sg • @wearesocialsg • 172 We Are Social
UK: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
87%
79%
44%
33%
22%
13%
63%
54%
24%
10%
9%
7%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 173 We Are Social
UK: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
62% 87%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
73%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
39%
wearesocial.sg • @wearesocialsg • 174 We Are Social
UNITED STATES OF AMERICA
wearesocial.sg • @wearesocialsg • 175 We Are Social
USA: DATA SNAPSHOT
316,668,567
254,295,536
178,000,000
327,577,529
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
JAN 2014
82%
80%
56%
18%
103%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 176 We Are Social
USA: INTERNET INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
5H 13M 60%
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
2H 25M
wearesocial.sg • @wearesocialsg • 177 We Are Social
USA: SOCIAL INDICATORS JAN 2014
• Sources: US Census Bureau, GlobalWebIndex Wave 11
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
75% 2H 17M
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
54%
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
15%
wearesocial.sg • @wearesocialsg • 178 We Are Social
USA: SOCIAL MEDIA USE JAN 2014
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
92%
85%
46%
44%
33%
30%
67%
56%
22%
17%
16%
11%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 179 We Are Social
USA: SMARTPHONE USAGE JAN 2014
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
56% 94%
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
77%
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
46%
wearesocial.sg • @wearesocialsg • 180 We Are Social
DATA SOURCES USED IN THIS REPORT
Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014.
Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013).
Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).
Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013.
wearesocial.sg • @wearesocialsg • 181 We Are Social
FIND OUT MORE AT WEARESOCIAL.SG
Making Friends & Influencing People • 45 We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT [email protected].
FIND OUT MORE AT WEARESOCIAL.SG.
Making Friends & Influencing People • 46 We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
+65 6423 1051
HTTP://WEARESOCIAL.SG