Download - Social Enterpreneurship: Business for Good
SOCIAL ENTREPRENEURSHIP: BUSINESS FOR GOOD
Michael ThorntonOxford UniversityOdyssey LabsSeptember 26, 2013
ABOUT ME
C A R B E Xilluminating carbon risk
Oδyssey Labs
Urban Design / City PlanningBaetian Urban Area Plan – Guangzhou, China
SOM
Stormwater / Wastewater ToolsLangfang - China
Pearl Island – Panama
Work Products: Master Planning
Hart Howerton
Water ToolsPearl Island - Panama
Sustainable Infrastructure
Publisher: John Wiley & Sons
September 2010
WHAT IS SOCIAL ENTREPRENEURSHIP?
DEFINITION 1
Social Entrepreneurship: A simple equation, really…
+ = Social
Entrepreneur
Social Entrepreneur Social Entrepreneur
What makes them “social”?
Model Impact
Income model Distributed funding
Sustainable purchasing model
Income and protection of input markets
Employment model Disenfranchised group supported through employment or ownership
Integrated impact through a product or service
The service or product sold IS the impact
Social Entrepreneurship refers to the
PRACTICE of combining INNOVATION,
OPPORTUNITY and RESOURCEFULNESS
to address a market or government
failure that generates social and/or
environmental challenges for one or
more population groups.
DEFINITION 2
The Pamela Hartigan Definition
Charity
Advocacy
Corporate Social Responsibility
DEFINITION 3
What is NOT Social Entrepreneurship
Divine Chocolate
Women on Top
Sherwood Design Engineers /
Sherwood Institute
DEFINITION 4
What IS Social Entrepreneurship
Divine Chocolate
Creating fair markets and trade for farmers, and showing consumers that business can do more than make a profit
BE ENTREPRENEURIAL
WOMEN ON TOP
Provide mentorship for women looking to learn from those who have come before. Leverage experience to lift all boats.
AIM FOR BIG IMPACT
(creativity-ecology-engineering)
SHERWOOD DESIGN ENGINEERS
Revolutionizing civil engineering by making ecology and aesthetics as important as functional engineering.
DISRUPT STAGNANT INDUSTRIES
ENGINEERING | PLANNING | ECOLOGY
CIVIL ENGINEERING
GREEN BUILDINGS
INFRASTRUCTURE DESIGN
ECOLOGICAL DESIGN
WATER RESOURCES
URBAN DESIGN
MASTER PLANNING
Sherwood Design Engineers Sherwood Institute
ENGINEERING | PLANNING | ECOLOGYRESEARCH | POLICY | STRATEGY
SDE EXPERTISE +
PLATFORM FOR ACADEMIC, REGULATORY, CORPORATE COLLABORATION
TECHNICAL TRANSFER
FOUNDATIONS AND GRANTS
OUTREACH AND EDUCATION
DATA COLLECTION AND ANALYSIS
YOUTH MOBILIZATION
WHAT KINDS OF PROBLEMS DO BUSINESSES SOLVE?
Opportunistic
Needs & Lifestyle
Societal
The business opportunity continuum
HOW DO YOU SOLVE SOCIETAL PROBLEMS?
Public /Cultural
Awareness
BusinessGovernment
Social entrepreneurship is business with a theory of change, business based on systems thinking that has as a primary purpose sustained and permanent improvement in environmental or social conditions.
MY INTERPRETATION
Climate Change / Limited Resources
http://www.nature.com/nclimate/journal/v2/n6/fig_tab/nclimate1458_F2.html
Rising Population….
AND Rising Per Capita Resource Consumption
• Investment in social enterprise is rising around the world
• Biggest economic opportunities are around solving societal needs
• Big benefits for countries that pursue it
NOT JUST THE RIGHT THING, A BIG OPPORTUNITY
TESLA MOTORS – Built to catalyze the electric car industrySPACE X – Built to expand the human race to Mars
Both built because he saw no one else would
BIGGEST ENTREPRENEUR IN THE WORLD RIGHT NOW
1. Start with a problem, bigger the better.
2. No idea is bad. The crazy one may be the road to genius. No no’s, “yes and…”
3. Understand context, trends and “inevitabilities”.
4. Fail and fail rapidly.5. Support each-other
relentlessly.6. Talk to everyone.7. Sometimes, ignore
everything.
WHAT’S WORKED @ ODYSSEY LABS & THE OXFORD ENTRE-PRENEURSHIP CENTRE
1. Support them like family
2. Learn about the challenges
3. Support them like family
4. Create a risk-tolerant environment
5. Support them like family
6. Find ways to get lots of people from different backgrounds together
7. Support them like family
ATHENS: SUPPORT YOUR SOCIAL ENTREPRENEURS
1. Find your problem2. Find your passion3. Start Today and
don’t stop
SOCIAL ENTREPRENEURS: GET EXCITED AND GET BUSY!
THANK YOU
MICHAEL THORNTON@ODYSSEYCHIEF
QUESTIONS?