social
Social Media in Platform Play - how to build social in your product to work for you
Sudha Jamthe, Ed Maier and John Lin
Sudha Jamthe, [email protected] @sujamthe
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Product --- PlatformHow to take a technology and make it a platform for developers
• Strategy –Competitive Positioning–What not to open–what to open – data or process? e.g. Google search API or Y! Search Data
•Compliance &Legal• Target audience–Hobbyists, serious developers, developer
environment segments or Java, php, python, iphone developer etc)
•Goals–Quantity, Quality, Ecosystem
•Revenue Opportunity•Where to start–Web, Social, Mobile
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Adding Social To Your Product
RSS Feeds
Build Social Features
In Product
Integration with Other
Social APIs
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RSS and ATOM Web Feeds
• RSS (Really Simple Syndication) Feeds is XML based format used for content distribution and syndication• ATOM and RSS are Web Feeds• GeoRSS - encode location in RSS
feeds. • User can subscribe in a reader
w/o giving out emails.• Offer multiple RSS feeds choices
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Adding Social Features to Products- Social Friends, Discovery Feeds
Vs
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Adding Social API Integration
Vs
1. Open Standards 2. Sticky Content and Developer Innovation 3.Access to Site Functionality vs. Data
Cartoon © http://www.gapingvoid.com
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Adding Social APIs Integration- Increases Distribution, Openness of Data
• Share upcoming product roadmap
• Reward good feedback
Using Social Media to build Developer Community
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References
• http://venturebeat.com/2009/03/12/hulu-jumps-on-the-social-bandwagon-with-hulu-friends/• http://georss.org/• http://discuss.joelonsoftware.com/default.asp?
design.4.66625.16 (about RESTful API history)• http://www.flickr.com/services/api/• http://wiki.developers.facebook.com/index.php/API
• http://coolastory.blogspot.com/2009/03/15-similarities-between-twitter-and.html• http://twitter.com/twitterapi and @twitterapi
