MZINGA
Dave Wilkins, Sr. Director of Product Strategy
Social LearningSuccess Stories, Models, & Roles
www.mzinga.com l February 2009
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About Dave
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Dave WilkinsSenior Director, Product Strategy at Mzinga
• National speaker at 40+ conferences• More than 12 years in the learning space• Strategy, design, development oversight for
software sim, EPSS, KM products• Multiple years as a stand-up instructor and
WBT developer• Published author
[email protected]: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnhBlog: http://dwilkinsnh.wordpress.com
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Agenda
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1. Key drivers2. Successes3. Models
• Conceptual and Strategic Models• Tactical and Tool-level Models
4. Roles and lessons
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Agenda
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1. Key drivers2. Successes3. Models
• Conceptual and Strategic Models• Tactical and Tool-level Models
4. Roles and lessons
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Some quick questions
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How many of you have taken a course in the last year?How many of you have searched on Google this week?How many of you read blogs?Write blogs?How many of you have a Facebook account?How many of you watch videos on YouTube?How many of you create videos on YouTube?Anyone live tweeting this presentation?How many of you know what tweeting is?
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Some sobering stats
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48% of adults have either a MySpace or Facebook page
16% of adults updating their page at least once a day5% of Americans are currently using Twitter
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Did you know?
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The Air Force enables all 330,000 airmen to comment on any military-related blog post or even write their own blog?
The clean-up of the Exxon Valdez was solved from cement truck engineer?
The average cost of a support call is $8-$12, the average cost of a peer-to-peer discussion post is $.25?
SN users trust peer opinion 3x more than advertising?13 hours of video are uploaded to YouTube every min?There are 150,00,000 million ppl on Facebook?
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Stuff that makes me sweat…
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87%
13%
Informal Learning Formal Learning
Training groups “own” this
Who owns this?
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Agenda
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1. Key drivers2. Successes3. Models
• Conceptual and Strategic Models• Tactical and Tool-level Models
4. Roles and lessons
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Agenda
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1. Key drivers2. Successes3. Models
• Conceptual and Strategic Models• Tactical and Tool-level Models
4. Roles and lessons
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A new model?
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Jay Cross and Harold Jarche
Many : Many
One : Many
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Embedded Model
Fixing what we broke in transition from ILT to WBTDebriefDiversity of perspectiveConversationSharing and dialog
WBT Page
Comments
Discussion
WBT Page
“Open” Blog
WBT Page
Ratings
WBT Page
YouTubeRSS Feed
WBT Page
Chat?
EmbeddedPutting the “social” back into instruction
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Social Networking
Blogs
Discussions
Comments
Ratings Ideas
Blogs
Discussions
Chat
Formal Learning
Library
Social Networking
Social Networking
Blogs
Discussions
Comments
Ratings
Formal Learning
SN
B
DC
R
Social Media *about* learning-- Put the “social” into any learning experience
Social Media *as* learning-- Social exchanges and formal are the learning
Social Media *in* learning-- Put the “social” back into courses
Amazon and Community Models
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Three paradigms of social learning
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Models Approach
Formal – socialize existing formal learning models
Embedded ModelsAmazon Models
Emergent – empower learners to co-create and initiate topics of discussion
Community ModelsEmbedded ModelsAmazon Models
Collaborative – sharing best practices, expert location, collaboration
Community ModelsAmazon Models
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Agenda
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1. Key drivers2. Successes3. Models
• Conceptual and Strategic Models• Tactical and Tool-level Models
4. Roles and lessons
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New Roles?
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Wiki GardnerContent ExpertSocial Media ProducerChief Connecting OfficerProducerReporterCommunity ManagerModerator
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Recommended Resources
April 2009
wearesmarter.orgbarackinc.com
www.mzinga.com BlogsMzinga Blogs, Tony Karrer, Kevin Jones etc.
White Papers and ResourcesMzinga White Papers and ResourcesMzinga Webinar Event Archive
ArticlesCLO magazineLearning CircuitsTalent Management magazineLearning Solutions e-Magazine, Dec 15th, 2008
Twitter@dwilkinsnh, @slqotd, @kevindjones
Podcasts or through iTunes
www.sociallearning.ning.comhttp://dwilkinsnh.wordpress.com
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Thank You!Dave WilkinsMzinga Sr. Director of Product Strategy
[email protected]: @dwilkinsnhhttp://dwilkinsnh.wordpress.com
April 2009MZINGA