Download - Social Manufacturing
Social Manufacturing
Richard Brown
VP International Marketing
VIA Technologies, Inc
Taiwan at a Crossroads
• New design innovations• New apps and services• New product categories• New markets
PC Economy Connected Cloud
Hardware, Software, & Cloud Unite!
“There's going to be an explosion of integrated hardware/software solutions that manage your car, life, music, refrigerator,” Eric Schmidt
Social Manufacturing
Digital Fabrication
CrowdfundingOpen Hardware
A Brave New World
Everyone Can Be a Maker!
Fast Prototyping!
Personalized Products
Mass Crowdfunding
Rapid Time to Market
Limitless Possibilities
• Smart Education– Smart e-devices– Robotics– Art
• Smart Health– Monitoring– Exercise and Fitness– Signage/Display
• Smart Workplace– Automation & control– Signage– Surveillance– Environmental
management– Productivity
• Smart Home– Automation & control– Entertainment– Appliances
• Smart Cities– Buildings– Environmental
Management– Infotainment– Transportation control
The Road to Social Manufacturing
Build a Great Team
• Team leader• Hardware developer• Software developer• Designer • Business development
Identify a Real-Life Problem
How long is my smart phone
battery going to last?
Formulate Your Execution Plan
• Product development • Rapid prototyping • Community engagement• Product tuning • Create new apps and services• Crowdfunding pitch
Product Development
Keep it Simple!
Rapid Prototyping
If a picture is worth a
thousand words, what’s the value
of a physical sample?
Engage the Community
Instantaneous feedback loop
Tune the Product
Serendipity: charging hub + napkin holder
Create New Apps & Services
Smart charging hub display
Pitch the Product
Compelling story with clear value
proposition
Roger Do
Programming Monkey
http://www.allposters.com/-sp/China-Anhui-Province-Hands-Carving-Chop-Posters_i7157127_.htm
http://www.petermcbride.com/collection/Chisels.htm
http://richarddennison.files.wordpress.com/2008/05/org-chart2.jpg
Roger’s Predictions about Social Manufacturing (Now Evidence-free)1. Social is more important than manufacturing.
(Steve Job better than Bill Gates)
2. We need hard thinkers as well as hard workers.(Japanese workers die from Karōshi. US workers die from boredom.)
3. We need deep imagination more than we need shallow cleverness.
Final Thoughts
• Build on your strengths• Taiwan hardware capital of the world
• Share, listen, and learn• The community will guide you
• Execute fast• Embrace competition
• Be realistic • Markets of 10,000
• Have fun!• People respond to passion
THANK YOU