Download - Social media 101 -nctc 2012
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SOCIAL MEDIA 101
For Beginners, Volunteers and Small Companies
Megan E. Mabry,
Publicity and Social Media Manager
Triad Stage
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INTRODUCTION
What is Social Media?
Why is it important?
Is this just a fad?
Why should my organization be on social media?
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THE MAJOR PLAYERS
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HELP! I DON’T HAVE TIME FOR ALL THAT!
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CHOOSING WHAT IS RIGHT FOR YOU
Audience Demographics
Who will be moderating my page?
How much time do we have to devote to social media?
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QUALITY NOT QUANTITY
You do not have to be on every single social media site to make an impact with your
audience.
The most important thing is to engage.
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We have decided what site is best for us, now what?
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FACEBOOK 101
We hate you Mark Zuckerberg for this addiction
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FACEBOOK 101
Page vs. Personal Profile Quiz! Am I a human being?
Yes! I need a personal profile
No! I need a page
There are no exceptions!
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MAKING SENSE OF TIMELINE FOR PAGES
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MORE TIMELINE!
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WANT MORE TIMELINE?
Go to Shane Hudson’s presentation “Social Media: Best Practices and Advanced Strategies” at 1:30 p.m. tomorrow!
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OK, I UNDERSTAND TIMELINE…
Now what do I post? I don’t want my audience to feel like that Connect Engage Cohesive Voice Quality vs. Quantity Contests
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FACEBOOK Q&A TIME!
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TWITTER 101What did you have for breakfast?
#helpidontknowwhatimdoing
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TWITTER 101
What is Twitter? Mentions Direct Messages
Do’s and Don’t’s Hashtags
#immakingthisupasigoalong
Must be willing to overshare—whether it is for your company or for your personal Twitter.
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TWITTER HOME PAGE
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HASHTAGS TO FOLLOW
#2amt #auddev #newplay #artsadmin #nctc12
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TWITTER Q&A TIME!
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OTHER FUN THINGS!Are you tired yet?
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CONTENT MANAGERS
Hootsuite/TweetDeck
Pros and cons of scheduled posts Good for multiple people posting Can be very insensitive if not careful…
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WHEN SCHEDULED POSTS GO VERY WRONG…
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TUMBLR—MICROBLOGGING MADE EASY
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OVERWHELMED? DON’T BE!
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FINAL Q&A!
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BE MY FRIEND!
Triad Stage www.facebook.com/triadstage www.twitter.com/triadstage www.triadstage.tumblr.com
Me! www.facebook.com/megan.e.mabry www.twitter.com/reluctantemmy [email protected]