Download - Social Media Analysis of "Big 5"
Big 5 of Social Media ● Here we compared five of the most popular brands in social networks,
which are: McDonald´s, Starbucks, Red Bull, Pepsi & Oreo
● We chose Facebook, Twitter, Instagram & YouTube
as relevant channels
● We chose as the time-frame 1st October 2014 – 6th February 2015 ● You are able to see that the analyzed brands are using the channels in a
different way and have different strengths
● There are several noteworthy points of activity. You can see where Instagram purged a large number of fake accounts and you can see where Starbucks had a successful YouTube campaign to increase followers
● See the full analysis on the quintly Blog: www.quintly.com/blog
By The Way...
If the follower-base of our "Big 5" was a country, it would have the same population as Russia and the UK combined.