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Page 1: Social media and consumer behavior mulzoff

Consumer Behavior and Social Media

“It's those changes in latitudes,changes in attitudes nothing remains quite the

same.”- Jimmy Buffet

“Perception is in the eye (really the brain) of the beholder”

-Anonymous

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When its broke: Don’t ignore it. Don’t hide. Instead, acknowledge, listen.

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Nurturing Those Changes in Latitudes

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Using SM to Change those Attitudes

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Q and A

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