Transcript
Page 1: Social media and Internal Comms

#media140

#smwldn SOCIAL TECHNOLOGIES

FOR INTERNAL COMMUNICATIONSAbi SignorelliFocusing on how social tools such as twitter, facebook, linkedin and youtube can be used to support and enhance employee communication and collaboration – both inside and outside the workplace.

Page 2: Social media and Internal Comms

#media140

#smwldn

SO, WHY GO BEYOND THE FIREWALL?

Page 3: Social media and Internal Comms

Power to your peopleIf the freedom of speech is taken away then dumb and silent we may be led,

like sheep to the slaughter.George Washington

“”

Page 4: Social media and Internal Comms

#media140

#smwldn

THE BENEFITS ARE ENDLESS!

Page 5: Social media and Internal Comms

#media140

#smwldn

WITHOUT DOUBT, THERE ARE SOME BRILLIANT CASE STUDIES IN THIS

ROOM!

LET’S TEST THAT THEORY…

Page 6: Social media and Internal Comms

#media140

#smwldn

SO, WHAT ARE THE TOOLS, OR RATHER,

METHODS?

"No matter how sophisticated technology gets, we're reminded daily that it's about people…”

Biz Stone, Twitter co-founder and director of communications

Page 7: Social media and Internal Comms

#media140

#smwldn

AUDIO Often a forgotten medium Adds a human touch People love to talk Simple, quick, effective, cheap Great for comments, sharing, voting Excellent for capturing the moment

- why not share that with the outside world? Uplifting, emotional, boredom buster Unobtrusive – people can listen in own time Examples:

Audioboo & ipadio Podcasts On the spot interviews Event amplification – hear “live” from attendees, speakers Radio

“Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.”

Maya Angelou

Page 8: Social media and Internal Comms

#media140

#smwldn

VIDEO A no brainer, powerful communication medium Never been easier to create & edit Lower quality, more amateur now accepted Simple, quick, effective, cheap Great for comments, voting, sharing, innovation Uplifting, emotional, boredom buster Unobtrusive – people can listen in own time Viral opportunities Great for rallying troops behind iniatives Examples:

Open YouTube channel User generated content Competitions Interviews Sharing your brand from the inside, out

“In 2010, YouTube streamed more than 700bn videos…25 hours of content uploaded every minute…2nd biggest search engine after Google”

Next Generation Media Quarterly Jan 2011

Page 9: Social media and Internal Comms

#media140

#smwldn

Beautifully simple Short and very sweet Connects the previously unconnectable Following subjects Joining/being part of communities Collaborating, sharing ideas Spreading the word, advocacy Staying in touch You heard it here first, viral opportunities Human – seeing the real person Customer service Examples:

Twitter – connecting inside and out Yammer – keeping it behind the firewall

MICRO-BLOGGING

“Twitter has been criticised as a time-waster – a way for people to inform their friends about the minutiae of their lives, 140 characters at a time. But…140 characters were enough to shine a light on Iranian oppression and elevate Twitter to the

level of change agent.”Mark Pfeifle – former US security advisor

Page 10: Social media and Internal Comms

#media140

#smwldn

SOCIAL NETWORKS A hub for conversations and rich content Community building Sharing content, advocacy Connecting, collaborating, sharing, joining

communities – endless benefits They’re already built and ready – with a

captive audience Examples:

Facebook pages, groups and events – either employee only – or extended out to anyone

Linkedin groups for discussions, knowledge sharing, collaboration, raising awareness

Linkedin answers (q&a) Social networks behind the firewall offer

MASSIVE opportunities to galvanise your workforce

“The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.”

Chris Brogan

Page 11: Social media and Internal Comms

#media140

#smwldn

OTHER EXAMPLES Numerous other tools/methods to help… Collaborate Spread the word Get involved Be part of the conversation Become a a respected authority Examples:

Blogging Bookmarking eg delicious Photo sharing eg flickr Presentation sharing eg slideshare Q&A sites – eg Quora, LinkedIn

Page 12: Social media and Internal Comms

#media140

#smwldn

SOMETHING FOR THE FUTURE?

Page 13: Social media and Internal Comms

#media140

#smwldn

DON’T BE AFRAID, GUIDELINES AND EDUCATION WILL

PROTECT YOU

”Almost every nightmare scenario you come up with, is probably already covered by existing

policy and practice” Jon Iwata, SVP Marketing & Communications, IBM

Page 14: Social media and Internal Comms

#media140

#smwldn

TIPS ON SOCIAL MEDIA GUIDELINES

Page 15: Social media and Internal Comms

#media140

#smwldn

SOME SOCIALLY SAVVY BOSSES

“Trust and transparency are key to earning real customer loyalty…My ambition for Asda is to actively involve customers

in every aspect of the business, to lift the lid on how we do things, and enable our customers to help make decisions that

have an impact on what we sell and how we sell it.” Andy Bond, Asda CEO

Page 16: Social media and Internal Comms

#media140

#smwldn

CAROLINE TAYLORVP MARKETING, COMMUNICATIONS & CITIZENSHIP, IBM

“If you treat people as grown-ups…if you trust them to take personal

responsibility…mostly they repay you by behaving appropriately…If you don’t trust

your people, you’ve probably got the wrong people”

Page 17: Social media and Internal Comms

#media140

#smwldn

ARIE BALLVP TALENT ACQUISITION, SODEXO

“If you’re missing the conversations taking place about your company, you’re missing the opportunity to influence those conversations or address issues before

they become viral.”

Page 18: Social media and Internal Comms

#media140

#smwldn

KEITH POTTSCEO AND CO-FOUNDER, JOBSITE.COM

“Anyone choosing to ignore this [social media] is at a huge disadvantage by

default as we only really learn in life by the experiences of others and very rarely

our own.”

Page 19: Social media and Internal Comms

#media140

#smwldn

STEPHEN BEYNONMD CONSUMER AND SMALL BUSINESS, EIRCOM AND METEOR

“As a leader, your employees want to know what you’re like and to understand more about the issues you face – being

social helps build a picture of a fully rounded human being.”

Page 20: Social media and Internal Comms

#media140

#smwldn

IMPORTANT TO REMEMBER…

“Social Media is about the people……not about your business!

Provide for the people and the people will provide for you.” Matt Goulart Founder of WebStar Content

Page 21: Social media and Internal Comms

#media140

#smwldn

IT’S AN EVOLUTION NOT REVOLUTION There’s no one size fits all approach – every company is different Focus on humans not technology Evolve your existing strategy and plans – don’t create something separate – integration

is key! Let it grow organically, naturally – don’t be too prescriptive Build it and they WON’T come – educate and involve Don’t just do it for the sake of it - look at how it will enhance what you’re already doing

Many of your employees are your biggest advocates aren’t they?

Don’t block external activityWhy wouldn’t you encourage them to

join the conversation?

Page 22: Social media and Internal Comms

#media140

#smwldn

THANK YOU

Abi SignorelliSocial Communications Consultant

web: www.abisignorelli.com

email: [email protected]

mobile: 07590 497263

socially: abisignorelli


Top Related