Download - Social Media And Product Innovation
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Social Media
&
Product Innovation
Vanina Delobelle, PhD
www.vaninadelobelle.com
July 2008
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Social MediaSocial Media
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Social Media: the real viral strategySocial Media: the real viral strategy
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The power of reaching crowdsThe power of reaching crowds
The brandThe brand
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Which Social Media Which Social Media for Product Innovation ?for Product Innovation ?
SocSocial networksial networks
ForumsForums
MicrobloggingMicroblogging
Multimedia sharingMultimedia sharing
DiggsDiggs
Blogs Blogs and Livecastsand Livecasts
Virtual UniversesVirtual Universes
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The user connectionsThe user connections
Social networks
Microblogging
Blogs
Forums
DiggsMultimedia
sharring
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The Innovation processThe Innovation process
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The product innovation cycleThe product innovation cycle
Research &Research &
Concept Concept
DefinitionDefinition
TestingTesting
LaunchLaunch
Social Media are used to share and learn
Social Media are used to share and learn
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Research & Concept DefinitionResearch & Concept Definition
• Market trends analysis : read content related to industry and concept
• Benchmarking : read user reviews and content published about competition
• Competition analysis : read user reviews and content published about competition
• Surveys : share surveys and/or find participants via blogs, social networks and microbogging
• User ideas generation : read blogs where users share ideas about the possible evolutions of your product
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TestingTesting
• User testing : test some functionalities with one panel of users and recruite and/or share via the social media
• Beta : launch a private version of the product and recruite/share via the social media
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LaunchLaunch
• Communication : use social media and the power of crowds to talk about the launch of your product
• User engagement : use social networks to invite new users and engage a viral effect
• Users feedbacks : use the social media to learn about how your users appreciate your product. Can be surveys or simply reading posts.
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Social Media and Social Media and InnovationInnovation
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The golden ruleThe golden rule
Users are happy to be Users are happy to be engaged !engaged !
• Use your users as they want to take part of your product
• Lean on your users to share about the productBecause they participate they will be even more eager to communicate about it
• Rely on them as they will be the ones using the product
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For more conversations…
www.vaninadelobelle.com