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Social Media and Public Involvement
APA VirginiaMay 2010
Ryan LinkProject Manager – Planning / Public Involvement
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The face of communication is changing…
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We need to keep up with the digital revolution
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Social Media is an emerging tool for public involvement in transportation
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… is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
Social Media …
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Social Media tools are the fastest growing mediums of communication on the Web
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60%of Fortune 1000 Companies will use online
communities by 2010
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Variety of Platforms
Flickr
Blogs
Blog
Variety of Platforms
Blogs
Blog
Variety of Platforms
Second Life
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68%of State DOTs use either Facebook or Twitter
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As applications expand, they become more relevant for public involvement.
The Conversation
Prism
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There are many public involvement uses for social media
Discussion Boards / Blogs
Mass Outreach /
Notifications
Crowd Sourcing
Video / Photo Sharing
Virtual Meetings
Simulated Environments
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Social Media Plan
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More For 1604 Blogwww.morefor1604.com/wordpress
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More For 1604 Flickr Photostreamwww.flickr.com/groups/morefor1604
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More For 1604 Training Guideswww.morefor1604.com/training.html
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More For 1604 “How-To” Handouts - www.morefor1604.com/training.html
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More For 1604 Social Media ClassroomHeld During Public Scoping MeetingsOctober 2009
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Crowdsourcing
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Mobile Polling
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Vote via Text, Twitter or Mobile
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Lessons Learned
Need to have comprehensive social media plan.
“Care and Feeding” of site.
“Social” really means social!