Social Media:Are you keeping up with the Joneses?
Joanna Lord, Director of Customer Acquisition, SEOmozOctober, 2011: SearchLove London
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So how do we know where we stand?
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SignalsOn Site
Velocity
Mentions Engagement
Money
Planning
Signals on site.
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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
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Don’t forget the extensions of a competitor’s site.
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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
Velocity
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Mentions
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http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://www.seomoz.org/labs/blogscape
Blogscape.
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Share of voice in social.
Engagement levels
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Listening tools.
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Follow the money.
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Social advertising comes with more data.
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What are they planning for?
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Gauging Overall Visibility
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Takeaways.
Evangelize the purpose Go beyond
counts
Analyze theSupporting
efforts
Don’t chase – be informed
Q+AJoanna Lord
Director of Customer Acquisition & Engagement, SEOmoz
• Twitter: @joannalord
• Blog: www.seomoz.org/blog
• Email: [email protected]
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