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Using Social Media toPromote Your Organization, Publicize Your Cause and
Generally Accomplish“Good Stuff” for Free!
Presented by Beth Bridges
The Networking Motivator ™
& Membership Director, Clovis Chamber of Commerce
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Social Media vs Social Networking
• Social Media are the tools you use on line such as Facebook, TweetDeck and Ping.fm
• Social Networking is what
you do with the tools
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The Five Part Networking Success Plan ™
• Believe It
• Go Places
• Meet People
• Give Value
• Stay Connected
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Believe It
http://www.youtube.com/v/lFZ0z5Fm-Ng
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Go Places
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Which Social Media Sites to Use?
•Facebook: for the sheer volume, continuing growth, and because users (your target market) “know” how to use it
•LinkedIn: for professional/business interactions
•Specialty sites related to your industry
•NTEN http://www.nten.org/ Non-Profit Technology Network
•Blogging: www.Blogger.com
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Facebook Pages
• Personal Page
• Fan Page
• Group
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Personal Page
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Fan Page
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Why Create A Fan Page?(instead of a personal page for your organization)
• People can “Like” you 24/7 without waiting• Insights• Reviews and events• Send updates to fan inboxes• Multiple admins• A personal page is against TOS• SEO (fan pages are searchable)
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Meet People
• Start with your personal and business friends– Only suggest to people who will know why you are
asking them to “like” your page
• Help your supporters find you– In-house signs
– On letterhead, email signatures, brochures
– On your website: Facebook widgets
– Voicemail: Become our fan on Facebook at …
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Give Value
• What to post on your page– Upcoming events & opportunities
– Information about what you do
– Results of what you do• I.e. “success stories”
– Pictures of events
• Anything that helps them understand, appreciate and remember your organization
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Stay Connected
• Commit to a daily effort– No “abandoned” pages– At least one post per day
• Move them to monetize– Find a way to help them take action: donate,
sign up, attend, read …
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Great Local Examples
• Clovis Chamber of Commerce www.Facebook.com/ClovisChamber
• Animal Compassion Team
• Fresno Philharmonic http://www.facebook.com/fresnophil
• Valley Public Radio
• Fresno County Public Library http://www.facebook.com/fresnolibrary
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Additional Resources
• Seth Godin’s Social Media (SM) Suggestions: http://sethgodin.typepad.com/seths_blog/files/org2.0.pdf
• About.com Guide to SM for Non-Profits http://nonprofit.about.com/od/nonprofitpromotion/tp/Resources-for-Social-Media.htm
• Nancy Lublin writes on non-profits for Fast Company http://www.fastcompany.com/topic/Nancy+Lublin?nav=inform-topics
• Chris Brogan http://www.chrisbrogan.com/
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Thank you!
• To learn more about the Five Part Networking Success Plan™ become a fan on Facebookwww.facebook.com/theNetworkingMotivator
• Subscribe to my free weekly newsletter atwww.BethBridges.com
• Network with the business community www.facebook.com/ClovisChamber