Download - Social Media At Work
Social Media at WorkJennifer Berk
Amplify Public Affairs
March 4, 2009
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
What is social media?
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What is social media?
• Tools for sharing information between people• Usually cheap/quick to set up and start using
• Not a quick fix• Not an isolated effort• Not a strategy
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Why use social media?
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Social media at work can be…
…public relations
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Public Relations
http://www.youtube.com/user/RotaryInternational
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Social media at work can be…
…public relations
…fundraising
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Fundraising
QuickTime™ and a decompressor
are needed to see this picture.
http://nten.org/scholarship
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Social media at work can be…
…public relations
…fundraising
…customer service
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Customer Service
QuickTime™ and a decompressor
are needed to see this picture.
http://andrewferguson.net/2007/04/23/naked-conversations-a-case-study-of-the-american-red-cross/
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Social media at work can be…
…public relations
…fundraising
…customer service
…program development
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Program Development
QuickTime™ and a decompressor
are needed to see this picture.
http://www.change.org/ideas
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Social media at work can be…
…public relations
…fundraising
…customer service
…program development
…anything involving people, inside or outside the organization
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
How do I use social media?
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POST (Groundswell)
• People
• Objectives
• Strategy
• Technology
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POST - People
• Who are you trying to reach?
• Do they use social media? How?
• What tools do they use, and for what purposes?
• Who are they already talking to?
• Where will they want to hear from you?
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POST - People
• Colleagues
• Volunteers
• Donors
• Clients
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POST - Objectives
• Listening (you monitor)
• Talking (you publish)
• Energizing (you connect others)
• Supporting (you provide tools)
• Embracing (you collaborate)
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POST - Strategy
• What will change?
• How will you know it changed?
• How will your organization need to change in response?
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POST - Technology
What technology or technologies will help you reach your customers and bring about that change?
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Blogs
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Delicious and Digg
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Podcasts and Flickr
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YouTube
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Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Facebook and MySpace
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Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Mobile and Twitter
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Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
LinkedIn, Ning, and Change.org
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Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
IM, Skype, and Videoconferences
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Games and Virtual Worlds
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Pulling it all together
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Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Being human
• Don’t sound too programmed
• Help others
• Have conversations
• Follow social norms - give a name, post a photo, etc.
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Crisis management
• Have a policy ahead of time
• Notice there’s a crisis
• Offer your take on the situation
• Respond politely to reasonable critics
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
Summary
• Social media can create powerful connections• Think about your audience and strategy before
picking what tools to use• Incorporate social media into your regular
planning, and not just communication planning• Be creative, experiment, have fun! Behave like a
human being, not like an organization.
Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net
A few resources
• Groundswell, by Josh Bernoff and Charlene Li, and http://blogs.forrester.com/groundswell
• Seth Godin’s Blog, http://sethgodin.typepad.com• Beth’s Blog, http://beth.typepad.com, and the We Are
Media wiki http://www.wearemedia.org• Nonprofit Technology Network (NTEN), http://nten.org• NetSquared, http://www.netsquared.org• and the Association Social Media Wiki,
http://associationsocialmedia.com