Download - Social media campaigns in indonesia
SOCIAL MEDIA CAMPAIGNS IN INDONESIA
Felicia Gojali
2B2013
International University of Japan
For Marketing Strategy CourseSpring Term 2013
SOCIAL MEDIA CAMPAIGNS
Maicih Pocari Sweat McDonald’s My Konjac Sponge Maybelline Corsair Airasia Lee Cooper Indonesia Kedai Bibi Planet Popcorn
MAICIH Main product: Super spicy
cassava chips Products are sold by
individual distributor using cars
The selling places are always changing and the consumers are being informed about it via Twitter
POCARI SWEAT : EXPLORE ION
An online social game created by Pocari Sweat for 8 weeks period User plays the game via Pocari Sweat’s website. User collected points by finishing game’s quests, inviting their
friends to participate, or posting their achievement in their FB or Twitter
MCDONALD’S : NATIONAL BREAKFAST DAY PHOTO COMPETITION On National Breakfast Day (March 18), McDonald’s
gave out 1000 free Egg muffin per store Some customers who came to get the muffin were
randomly chosen to get free T-shirt Customers then took unique picture of them wearing
the T-shirt and uploaded it to FB account. 3 customers with the most “like” got a gift card
MY KONJAC SPONGE INSTAGRAM CONTEST
Snap a picture of My Konjac Sponge Upload and tag the picture in
instagram with hashtag #ilovemykonjac
Share the instagram picture on FB Top two pictures will be posted to be
voted and the winner will get a special gift collection
MAYBELLINE
Use Maybelline’s Color Sensational Lipstick
Take a picture and upload it to Twitter with hashtag #MDSLoveMNY #name-of-the-store-where-you-bought-it
There will be 3 winners per store
CORSAIR Customers made a video about Corsair’s products and
uploaded it to Youtube (max 3 min) Three winners are decided based on the number of views in
Youtube
AIRASIA Airasia holds out Free Seats
promotion every year People who already got the
free seats are asked to post a unique picture of them and the free seat tickets on Airasia’s FB page
The most creative picture will get limited merchandise
LEE COOPER INDONESIA Lee Cooper Indonesia held a
painting on sneaker competition
20 selected customers took the sneakers from Lee Cooper store, painted them at home, and uploaded the pictures with hashtag #PaintOnSneakers
The pictures are then uploaded on Lee Cooper Indonesia’s FB page to be voted by others
KEDAI BIBI Kedai Bibi is a kopitiam
(small coffee shop) in Jakarta, Indonesia
If the followers of Kedai Bibi’s Twitter come and show their tweet, they will get free flow Iced Lemon Tea
PLANET POPCORN Planet Popcorn are hand made,
freshly made everyday popcorn sold in several shopping centre in Indonesia
Customers can get 1 free newly launched Coffee Popcorn by buying 3 popcorn and show the picture that is downloaded from Planet Popcorn’s FB page