Download - Social Media Ethics
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David Kamerer, PhD, APR
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How The Narcissistic Keep In Touch With The Feckless
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It’s not that you can publish using these tools;
It’s that everyone can publish using these tools
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ADVOCACYWe serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
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HONESTYWe adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
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EXPERTISEWe acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.
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INDEPENDENCEWe provide objective counsel to those we represent. We are accountable for our actions.
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LOYALTYWe are faithful to those we represent, while honoring our obligation to serve the public interest.
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FAIRNESSWe deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.
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•Free flow of information•Competition•Disclosure of information•Safeguarding confidences•Conflicts of interest•Enhancing the profession
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•Respect copyright
•Creative Commons
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Can-spam Act:
•bans false or misleading header information•prohibits deceptive subject lines•requires that your email give recipients an opt-out method•requires that commercial email be identified as an advertisement and include the sender's valid physical postal address
Details:http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
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•Link – Share•Add something of value•Be honest, transparent•Listen•Be conversational•Respect intellectual property•Avoid “push” tactics, don’t spam
http://twitter.com/MarioSundar
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•Let’s talk about ME•Failure to disclose•Push, push, push•Seek conflict•Steal intellectual property•Use channels to “game” the system
http://twitter.com/ksfoodie
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Google never forgets
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http://DouglasandMain.com
Twitter search (local) orhttp://twitterlocal.net
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Social media blog:http://davidkamerer.com/spoonful
Public relations blog:http://PRNeededHere.com
Email:[email protected]