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Social Media for Associations
Maggie McGaryAmerican Speech-Language-Hearing
Association
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Why Social Media?
• Social networking is the most popular online activity worldwide
• Facebook is king (for now)• Microblogging is emerging as a disruptive force• Not just for young people• Mobile devices are fueling social addiction
(source comScore)
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Most Popular Online Activity
• Social networking sites now reach 82% of the world’s online population
• 1.2 BILLION users worldwide• Time people spend on social sites has tripled
over past few years
(source comScore)
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• Facebook is the third largest web property in the world
• In October 2011, Facebook reached 55% of the world’s global audience
• 3 out of every 4 minutes spend on social networking sites are spent on Facebook
• 1 in every 7 minutes online=Facebook
(source comScore)
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Microblogging
• Twitter has emerged as a leader• Approaching 500 million users• Figured prominently in world events
communications and disaster relief
(source comScore)
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It’s Not Just Young People
• Users 55+ represent the fastest growing segment in social networking usage
• 94.7% of online users 55+ use social media
(source comScore)
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Email=Down/Social Networks=Up
• Digital Natives using social networks more, email less
• From July 2010-October 2011, 15-24 year olds saw largest decline in email
• During this same time period, same age group saw biggest increase in time spent on social media
(source comScore)
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Email is Still King
But what about In 10 years?
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Mobile Usage Fueling Social Media
• In October 2011, nearly 1/3 of total mobile US population reported accessing social networking sites from mobile device
• Smartphones driving social networking use
(source comScore)
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What Does This Mean for Associations?
• Online user behavior is changing• People are social• People are connected• People aren’t tethered to computers• People are sharing• SEO is changing
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Trends
• Storytelling• Content curation• “Influence”• Visual/photos
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How Can You Help Donors Share?
• Is your content sharable?– Email– Web content
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Do You Know Where Your Donors Are?
• Social discovery• Listening/monitoring• Social CRM
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Musts
• Facebook (Page, not Cause)• Twitter• Google+ (maybe)• Where your members are
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Maybe Not
• Linkedin • Pinterest• Google+
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Resources
• comScore It’s a Social World: A Global Look at Social Networking
• SocialFishing—Blog and association social media consultants• Frogloop—Great information about social media for
nonprofits• John Haydon—More great info, lots about Facebook• Pamela Grow—Great info about fundraising/social media• Razoo—Online fundraising• Small Act—Social media discovery, social media management• All Facebook—Great blog to help stay on top of Facebook
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Maggie McGaryTwitter: @maggielmcg
Blog: http://mizzinformation.com
American Speech-Language-Hearing Association (ASHA)
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