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Social Media for EventsAttracting new audiences,stimulate networking & re-purpose your content
Gerrit Heijkoop | @GHeijkoop
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What we saw last year...
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Most popular social media services among young people in Finland in 2016
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Where do you stand?
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AgreeDisagree
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I am doing pretty well on Social Media
AgreeDisagree
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I am doing pretty well on Social Media
AgreeDisagree
1. Why do you stand where you are standing?
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I am doing pretty well on Social Media
AgreeDisagree
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I am doing pretty well on Social Media
AgreeDisagree
2. What does the world look like over here?
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I am doing pretty well on Social Media
AgreeDisagree
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I am doing pretty well on Social Media
AgreeDisagree
3. What do you need to get here?
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How can I...?
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disclaimers
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What do you find most annoying on Social Media?
#question
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Your social media strategy …
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Do not do unto others,
what you don’t want others do
unto you
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TotalBefore: attracting new audiences 16Before / during: stimulating better networking 13After: re-purposing the content of the event 11Before: Promotion / sell tickets / boost registrations 9During: capturing the content of the meeting 9During: letting people know they are missing something 7During: web care / customer service 7Before: audience analysis / compiling programme 4Analytics 1impact and reach as well as content analysis 1Grand Total 78
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mental model
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Social media are a ‘virtual bar’
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Social media are a ‘virtual Finnish bar’
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Your own channel is the ‘table’
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Your own channel is the ‘boat’
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How can we attract NEW audiences?
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Beware of the ‘Social Media Intern’!
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How can we get attention in here?
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How can we get attention in here?
Interact!
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Who is the first who canpost 3 commentson Social Media?
#challenge
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How can we attract NEW audiences?
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How can we attract NEW audiences?
Introductions
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condition
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Who is your target audience?- age, gender, education, jobs- what makes them successfull?- what keeps them awake at night?
#define
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working model
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Which organisations do you enjoy following on Social Media?
#question
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change …
Stop talking to them …
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change …
Stop talking to them …
… give them some-thing to talk about!
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What does your audience want to talk ‘about’?
#exercise
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If you get my attention... be relevant!
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LearnLoveLaughLocation
5×L
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Learn 5×L
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wat
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wat
Did you know…
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LearnLove 5×L
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Social ME-dia
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LearnLoveLaugh
5×L
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LearnLoveLaughLocation
5×L
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LearnLoveLaughLocation
5×L
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LearnLoveLaughLocation
5×L
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Listening:You have one mouth and two ears; there is
a reason for that!
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wat
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LearnLoveLaughLocation
5×L
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Create an updateabout today in one of the 5xL categories
#exercise
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hacks
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How can stimulate better networking?
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more hacks
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How can re-purpose content of events?
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What’s your plan?!
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iMovie
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Quik
Free$0.00iOS,
Android
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iMovie Meerkat PeriscopeQuik
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iMovie FB Live Periscope etc.Quik
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iMovie FB Live Periscope etc.Quik
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iMovie FB Live Periscope etc.Quik
Start trying!!
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Nu concreet…
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#reflectionapply toyour own situation
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Gerrit HeijkoopPartner LiveOnlineEvents
Social: @GHeijkoopWeb: www.Live-Online-Events.com
E-mail: [email protected]
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