Download - Social media-for-manufacturing
Transcript
![Page 1: Social media-for-manufacturing](https://reader036.vdocument.in/reader036/viewer/2022062703/55517d57b4c9057f478b51db/html5/thumbnails/1.jpg)
Social Media
Creating value for the Manufacturing organization
![Page 2: Social media-for-manufacturing](https://reader036.vdocument.in/reader036/viewer/2022062703/55517d57b4c9057f478b51db/html5/thumbnails/2.jpg)
Beyond the Hype
![Page 3: Social media-for-manufacturing](https://reader036.vdocument.in/reader036/viewer/2022062703/55517d57b4c9057f478b51db/html5/thumbnails/3.jpg)
The Three Golden Gotta-Do’s
• Real Estate• Policy• Monitoring
![Page 4: Social media-for-manufacturing](https://reader036.vdocument.in/reader036/viewer/2022062703/55517d57b4c9057f478b51db/html5/thumbnails/4.jpg)
So What?
• Social and Search• The Blog is Pivotal• Digital Footprint
Less FormalMore OpinionFrequentAllow for commentary
![Page 5: Social media-for-manufacturing](https://reader036.vdocument.in/reader036/viewer/2022062703/55517d57b4c9057f478b51db/html5/thumbnails/5.jpg)
Tools
• 140 character limit• Can link to other material• #Hastags• Twitter Chat
![Page 6: Social media-for-manufacturing](https://reader036.vdocument.in/reader036/viewer/2022062703/55517d57b4c9057f478b51db/html5/thumbnails/6.jpg)
Tools
![Page 7: Social media-for-manufacturing](https://reader036.vdocument.in/reader036/viewer/2022062703/55517d57b4c9057f478b51db/html5/thumbnails/7.jpg)
• Goals• Identify Voice / Persona• Identify Audience• Benchmarking• Focus Plan• Monitor and Listening Plan
Twitter: @ricdragon
Process
![Page 8: Social media-for-manufacturing](https://reader036.vdocument.in/reader036/viewer/2022062703/55517d57b4c9057f478b51db/html5/thumbnails/8.jpg)
• Monitor• Measuring Against Benchmarks• Improve
The Cycle
![Page 9: Social media-for-manufacturing](https://reader036.vdocument.in/reader036/viewer/2022062703/55517d57b4c9057f478b51db/html5/thumbnails/9.jpg)
Thank you.Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | [email protected]: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-
library/