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Social Media for Member Owned Clubs
Jay Berkowitz TenGoldenRules.com
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Social Media for Member Owned Clubs
Jay Berkowitz TenGoldenRules.com
• Strategies for using social media• Which sites matter?• How to socially enable the club website• Building a social relationship with
members and community• Using social media to sell services • Slides (tengoldenrules.com, [email protected])
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Ten Golden Rules of Online Marketing
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U San Fran Internet Masters Certificate
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Recent Media Wall Street Journal
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Recent Media FOX TV
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Social Media for Member Owned Clubs
Jay Berkowitz TenGoldenRules.com
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Which Sites Matter?
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Blog
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Photo Credit Flickr Kate Raynes-Goldie
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TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
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Facebook Profile
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Fan Page = Business Page
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Fan Page = Business Page
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Facebook Ads
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Facebook Advertising
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Wedding Campaign- Geo target- Women 18-35 - Fans of: The Knot,
Wedding Channel- Mentions: Wedding
Dress, Bridesmaids
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Golf Campaign- Geo target- Men 25-75 - Fans of: Phil Michelson,
Golf Channel, Nike Golf- Mentions: Golf, golfing,
foursome, handicap
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Same Landing Page For 2 Campaigns. Google CPA = $8.94Facebook CPA $2.70
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Same Landing Page For 2 Campaigns. Google CPA $24.42
Facebook CPA $6.02
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Blog
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WordPress Website
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WordPress Website
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Blogging is as easy as eMailCreate a WordPress Site
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Click New Post
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Type in a title and the text of your blog post
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Click ‘publish post’ to make it live
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Congratulations you’re a Blogger!
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Blogs are the New NewslettersProspects will subscribe to Blogs
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Google Reader User Defined News
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YouTube is the #2 Search Engine
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YouTube is the #3 Website (Alexa)
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Member Communication - Video
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Embed Videos on site
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Embed Videos on site
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Blended Search
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Optimize for YouTube
. . . it Helps if You Rank in YouTube for That Phrase in YouTube
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Create your own Channel
Keywords in Title
Keywords in Description
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You Tube Video page
Keywords in Description
Description includes a
link
Optimize tags
Keywords in Title
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What is Twitter?
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Twitter = Microblogging, 140 Characters
Description
StatsPast tweets
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Does it Work for Business?
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
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Does it Work for Business?
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Socially Enable the Website
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Socially Enable the Website
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Make this your Home Page
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‘NING’ community
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iPhone App
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Member Engagement - Groups
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How to Get it all done!
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The Britney Spears Strategy
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Cascade Content!
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Social Media for Member Owned Clubs
Jay Berkowitz TenGoldenRules.com
• Strategies for using social media• Sites that matter: Facebook, Blogs,
YouTube, Twitter• Socially enable the club website: Like, +1• Use social media to sell services:
Facebook Ads, community interaction
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1. Top 10 List - Do 1 thing today!2. Internet MarketingClub.org
– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, SEO, Social Media– Slides (tengoldenrules.com,
[email protected])– Questions?
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Social Media for Member Owned Clubs
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What is TenGoldenRules.com?Search Engine Marketing
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What is TenGoldenRules.com?Video and Social Media
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What is TenGoldenRules.com?Landing Pages & Conversion
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What is TenGoldenRules.com?Viral Marketing
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What is TenGoldenRules.com?eNewsletters
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What is TenGoldenRules.com?New Program Launch Strategy