Download - Social Media for Michigan Schools
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Social Media for Michigan Schools
Porter W. Palmer
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What is Social Media?
“At its foundation, social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate.”
Anthony J. Bradley http://blogs.gartner.com/anthony_bradley/2010/01/07/a-new-definition-of-social-media/
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http://en.wikipedia.org/wiki/List_of_social_networking_websites
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Why Use Social Media?
• Cost effective• Encourages participation • Easily accessible• Builds relationships• Control
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Social Bookmarking
• Diigo
• Delicious
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Diigo
• Web highlighter • Sticky notes• Online bookmarking • Annotation
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Delicious
• Online bookmarking• Connect with others• Future is unsure
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Why Use Social Bookmarking?
• Internally for team planning• Community outreach• Personal learning
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Blogging
• Posterous
• Tumblr
• WordPress
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Posterous
• SIMPLE• Easily Accessible• Autoposts (if you want) to– Twitter– Facebook– YouTube– Flickr
If you can send an email, you can Posterous.
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• m
http://principalspage.posterous.com/pencil-case-at-school
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• n
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Why Blog?
• Tell your story• Explain decisions• Build relationships• Demonstrate personality• Model digital citizenship
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Micro-Blogging
• Edmodo
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• Mostly expressive communication– People can reply, but visitors to your
page won’t see it.
• Can be an amazing place to learn
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Why Tweet?
• Direct traffic to your website, blog, events calendar…
• Share breaking news• Provide timely updates– Sports scores – Meeting notes
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Social Networking
• Ning
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Facebook• 2nd most popular website in the US
(Jan 11)• “Create a Page” allows multiple
administrators for that page– more people to post – more people who can monitor
• Choose whether to allow others to post to wall. (They can still comment.)
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Why Facebook?
• Showcase student/faculty work• Communicate with students,
parents, alumni (expressive/receptive)
• Share links, videos, pictures• Transparency
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Best Practices
• Think before you post– Keep it professional– Remember your role in the
community
• Have a plan• Train your staff• Share expertise• Update regularly
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Social Media Guidelines for Schools
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Words to live by
You aren’t going to be able to please everyone, but everyone should see that you aim to please.
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How Do You Manage?
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Write down this link
This presentation as well as links to all the sites mentioned are available here:
http://tinyurl.com/sm4schools