Download - Social media for procurement professionals
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SOCIAL MEDIA FOR PROCUREMENT PROFESSIONALS
Drs. Ruud Olthoff MBA, CPO Rabobank
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Ruud Olthoff
196214 years RabobankCPO Rabobank Group PurchasingDirector Sales Rabo MobileManager Virtual RabobankManager Marketing & Sales Retail
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Experiences of a digital migrant
• Digital migrant: pré-internet, pré-mobile• No innovator, but early adapter• No web-nerd, or digi-evangelist• Relatively new in procurement• Hope to: arouse curiosity and trigger trial behaviour• My truth, should not necessarily be yours• If I can do it, so can you!
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Research Project “Social Media for Procurement & Supply
Chain Management Professionals”
Presented at Annual IPSERA conference Naples, Italy 1-4 April 2012
Frank RozemeijerNadine KiratliRuud Olthoff
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http://www.nevi.nl/sites/default/files/starterskit_social_media/starterskit_2.html http://www.nevi.nl/sites/default/files/Starterskit_digitaal_2.pdf
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Social media revolution
• 2.4 billion social network accounts worldwide• 1.5 billion people using social network sites• High awareness: Facebook 100%, Twitter 80%• Facebook biggest: 800+ users end 2011• In 2012 the social media landscape has become rather stable• The world is not waiting for the next social network: no need for
something new, no intention to quit• Mobile is the accelerator for social media usage: 51% internet
users have a smartphone
Insites Consulting Social Media Around the World 2012
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Social media is more than just Facebook!!!
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Main criticism, why not?
• It takes too much time• It’s risky (‘Elephant’s memory’)• My clients/environment/colleagues don’t use it• Unclear rules: what (NOT) to do?• Personal/professional life gets blurred• Cannot access social media sites at work (still 55%
of the world!)
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Social media in business?
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Social media in business is B2C
Procurement is not on top of the social media list
Accenture 2011 US companies N= 200
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Most companies do not fully leverage the potential of social media
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Social media use by purchasing professionals, Frank Rozemeijer et. al., Maastricht University, December 2011
Social networking by procurement profs
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Social media use by purchasing professionals, Frank Rozemeijer et. al., Maastricht University, December 2011
Social media usage in business for buyers = LinkedIn
Popular networks amongst buyers
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IT buyers are active on social media
IT Purchasing goes social, Forrester & Research Now for LinkedIn, 400 US IT purchasers, August 2012
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77% buyers believe their social media usage will grow
Social media use by purchasing professionals, Frank Rozemeijer et. al., Maastricht University, December 2011
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… and influences the entire process
IT Purchasing goes social, Forrester & Research Now for LinkedIn, 400 US IT purchasers, August 2012
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Why do buyers participate?
Social media use by purchasing professionals, Frank Rozemeijer et. al., Maastricht University, December 2011
Information gathering!
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… and learn from trusted peers!
IT Purchasing goes social, Forrester & Research Now for LinkedIn, 400 US IT purchasers, August 2012
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Reasons for use?
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Need for innovation
Complex organisations
Need for speed
Increased collaboration
Social Media
Need for information
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Three ways to leverage Social Media
1. Market Intelligence Transparancy• Exchanging key information & best practices
• Scanning supply markets for new suppliers
• Tracking career of key supplier contactpersons
2. Peer engagement Connect & join communities• Share information from trusted colleagues about suppliers and
products
3. Supplier collaboration Interact & Collaborate• Use SM as a channel for negotiation, relationship building as
well as continous improvement with suppliers
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How can you, as a buyer, use social media?
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Market intelligence
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How did I use to do it?
• Member of the professional association• Read the professional magazine• Went to a congress• Followed a course, or a seminar• Talked to colleagues
Professional development
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What do I do now?
And much more….
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What are the top-10 procurement sites and blogs (in English)?
Name your favorite top-3!
Here are some good examples:
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1. www.supplymanagement.com
UK daily purchasing and supply news and jobs at the logistics and supply chain news site by CIPS, the Chartered Institute of Purchasing & Supply: the biggest! > 24k viewers pm
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2. blog.procurementleaders.com
US membership-led community for international procurement, sourcing and supply chain management executives, see also: www.procurementleaders.com #2nd 12k viewers
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3. www.supplychaintoday.com
U.S. Supply chain & business portal. An informational based website integrated with social media (@SupplyChainBlog). Big on twitter, now on Facebook. Many films and tutorials.
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4. www.CPOagenda.com
UK based, international business review designed specifically for chief procurement officers and senior purchasing and supply chain executives in larger organisations.
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5. www.capgemini.com/procurement-blog/
One year old, worldwide procurement blog by Cap Gemini (sponsored)
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6. www.procurement-iu.com/blog/
Membership-led knowledge resource dedicated to corporate procurement professionals, at both the executive and operational levels
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7. www.scdigest.com
U.S. web site for supply chain management and logistics practioners, news, case studies, weekly newsletter, video’s.
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8. www.supplychainquarterly.com
U.S. web site and free app of the CSCMP, Council of Supply ChainManagement Professionals quarterly magazine.Mirrors the paper magazine.
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9: CPOrising.com
Sponsored media site (by Ardent) for CPO’s and other supply management executives, focused on procurement and supply management.
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10: purchasinginsight.com
Sponsored blog on e-procurement, P2P and electronic invoicing (software)
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Other interesting sites and blogs• www.inkopers-cafe.nl• www.nevi.nl• www.supplychainmagazine.nl• inkooppracht.blogspot.nl• www.strategicsourceror.com• www.spendmatters.com• www.ifpmm.org• www.napmbuffalo.com• www.escouringforum.com• www.cebviews.com/category/taxonomy/procurement-strategies-
planning• procureinsights.wordpress.com• davidcoethica.wordpress.com/• innovationdrivenprocurement.blogspot.com/• www.npiconnection.org
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Getting your newsRSS-reader: reading all digital magazines, blogs and sites of your choice in your own, real-time collected newspaper
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RSS-readers as AppVia RSS-reader-app on your iPod/iPhone/iPad: Google, Reeder, Feedly, Pulse, Currents
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RSS-feeds in Outlook, even at work
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Storing, retrieving and sharing sourcesTagging• In Windows: favorites • Tagging software: Delicious (or Evernote, etc)
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Finding and sharing presentations
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Apps
•SCM Terms
•Einkaufslexikon
•SCM Supplier Strategies
•Buying business travel
Training
•Procurement management
Wiki’s
•TenderNed
•esourcingwiki
E-books
•CRICS contractmgmnt
•DEAL! (app end nov 2012)
Video learning
•Procurement Academy
E-learning tools for procurement
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Peer engagement
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Cooperation within
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Intra company social networking
• Social tools collaborative workflow:– Yammer– Sharepoint– Social-Go– Etc.
• Aim:
Integrating
the efforthttp://www.enterpriseirregulars.com/40987/putting-social-business-to-work/
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My Sites
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Peer networking
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Finding colleagues and promoting career
Professional social media:• LinkedIn-profile• LinkedIn search• Purchasing Groups on LinkedIn:
– CPO-Club– Procurement professionals
• Promoting yourself• React and interact• Finding jobs / colleagues• Starting a group
• PS your supplier might also do this!
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Networking collaboration with peers
Collaboration platform:• Free website for business networking in
procurement
mysourcingteam.com (USA)
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Networking collaboration with peers
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www.pianoo.nl
Dutch community and centre of expertise for public procurement: information, advice, instruments and practices: 3.000 active users
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www.sepp.nu
Dutch independant platform of Self Employed Purchasing Professionals (SEPP)
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Twitter: does it allTwitter is a microblog system, enables you to follow people and companies (and vice versa) and interact with them
Professional twitter usage:– Search #procurement #purchasing– Follow sites and blogs– Publish yourself: “if you’re twittering it, you are
not doing it”– React and interact– Btw your supplier might also follow you
It’s all free!!
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Active NL-social media buyers on twitter in 2011
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Supplier collaboration
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Source for better dealsSocial media are already an important buying decisions source for US SME buyers
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Following companies & suppliers (1)What do you do before meeting a new contact? Name-Google
But there is more supplier information available: google trends and alerts
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Following companies & suppliers (2)
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… or real-time social media search
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Following companies & suppliers (3)Free apps to check chamber of commerce status (NL)
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Following companies & suppliers (4)
On-line supplier rating by procurement profs
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Social media public tendering
Aanbestedingskalender: Dutch Public tendering website that brings parties together.
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On-line outsourcing market places
• Elance Online professionals• Freelancer Small business• eDesk Verified work• Guru Freelancers• Vworker Pay for deliverables• Scriptlance Programmers
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Outsourcing networks
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Outsourcing networks
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New business models
crowdSPRING: marketplace for logo & web design
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On-line supplier networks• Ariba – #1 web based trading community
Moving towards social media business networks• Aravo Assure• TradeShift• Emporis (nu: IBM)• Crossgate (nu: SAP)
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Does your procurement department already have an ‘App’ ?
• UN Procurement Division: The first procurement department with their own app! With RFP’s and public tendering information
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Collective buying?
• EC Purchasing: An Apple and Android App for buying commodities at a discount. A kind of Groupon for buyers
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Want to start?
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How should you behave?
Be curious
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How should you behave?
Be helpful: share knowledge, give advice,
introduce people that might help
…and social: make contacts with many people and get truly
involved
Be accessible: be an active contributor
Invest: give without expecting something in return, never take more than you might give
Communicate: talk to the people in your network, make them
important
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Interested?
• Just do it• Before you know it, it might be of helpTIP 1:Start simple, give yourself the opportunity to learn:Start listening, before participating. Start inspiring others, before inviting dialogue to your suppliers
TIP 2:Don’t stumble into all networks, be selective:Choose the most valuable network for your company/yourself, and put energy into it. This implies some investment upfront, but it will pay off.
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