Social Media and Social Networking Town Hall Discussion
Why and How Product Managers and Marketers Need to Up their Game
William Toll @utollwi
VP, Marketing Yottaa
http://www.flickr.com/photos/telstar/1348916033/lightbox/
It’s OK to feel that you are being steamrolled
by Social Media
http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/
It’s not OK to not stock the lake.
http://www.flickr.com/photos/janbrasna/176341008/
Talk AT Many
http://www.flickr.com/photos/viagallery/3440496547/
OR
Engage WITH Few
Product Managers and Product Marketers Can Help Stock The Lake!
Produce Content and Share It to Be Found
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Why Social Media? – Content Syndication
Why Social Media? Employee Evangelist Example - Dell
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Why Social Media? Employee Evangelist Example - EMC
Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld
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Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged
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Example Community Page & Community Written White Papers
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Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance
Optimization Company and Rackspace a cloud infrastructure company..
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Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events
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Social Media tools help a massive product launch over 41 products launched in one day by EMC
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Social Media & Content Marketing Program Goals
• Leads• SEO Momentum
• “Real Time Results” – Google Caffeine Relevancy• Customer Feedback
• Sentiment Analysis• Thought Leadership & Engagement
– Blogger Outreach– Analyst Engagement– Customer and Prospect Engagement
• “Klout”– Reach & Thought leadership relevancy
• Awareness - # of mentions
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Employee Engagement & Thought Leadership
• Employee engagement makes it real• Employee engagement enables multiple vehicles &
links• Employee benefit = “Fame & Money” – Passion
Selected employees can be active here:– Twitter– Blogs– LinkedIn– Delicious, Digg– Blog Commenting/Guest Posting– Forums
• LOCAL Events – Sponsor, Speak, Engage, Network – – Send news, KW, trend info to marketing & sales - -share.
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Tactical Map: Social Media - Strategy and Vehicles
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Press ReleasesArticlesFlickrFacebookDelicious/Digg (s)Foursquare (s)Forums/DiscussionsEvangelist (s) Promotion
Blog(s)Twitter (s)YouTube (s)LinkedIn (s)Community PageLinks on 3rd Party Directories(s)
White PaperEvents PageWebinarHow-To-VideoPodcastSlideshare (s)Case StudyCustomer VideoEmail MarketingAnalyst Reports
(s)= Multiple