21st Century Real Estate Marketing
with RE Tech Therapy
The Big Picture
Supporting Role:
Slide Share
Scribd
Blogs
Online Marketing
Craigslist, etc.
Real estate profiles
drip campaigns
Our Google Credit Score
Think of Google as the UNDERWRITER
Building Your Credit Worthiness - Promoting Your Brand
Your Listing - A Tool to Promote Your Brand
Organic Search Results
Who is getting the credit for the providing information to the consumer?
1. Social Signals:
Geo-Tagged Local Photos
Share Blog Articles - events, statistics, commentaries
Share your listings, but in an interesting way
2. Top of Mind
Sharing about what you do in very
organic ways
Keeping Up with Past Clients
Liking, Posting and Conversation
Checking In
Participating in Groups
3. NOT for Top of Mind
Don't Be THAT Guy!
Pushy Marketing, or Selly-
Sell
Off-color
Complaining
Negative
Anything that you don't want
associated with your brand
Overview of Facebook and Google +
Google +
"the unification of all of Google's services, with a social layer."
(Vic Gundotra, head of Google +)
...
Facebook Like Vs. Google Plus 1
Search Plus Your World
Google + Profiles Have A PageRank
In Summary...
Engagement is the Key
Likes
Comments
Shares
Create Content that People Want to Engage With
Community Events
Local Pictures
Local non-profits
Local businesses
80/20 Rule
Promote and engage 80% of the time
Promote yourself 20% of the time
Homework: Create a Blog Post about a Community. Share it to your social networks,
Facebook Business Page, Google + or Twitter, or others. Ask a friend to like it and
share it.
