Download - Social Media for San Diego Press Club
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Diving into Social MediaSan Diego Press Club
February 24, 2009
www.twitter.com/juliewright
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What is Social Media?
Social Media is a Process.
•It’s connecting with real people.•It’s listening, sharing, contributing and giving feedback. •It’s using Internet or mobile tools to make the connection. •It’s real-time.
Andrew Nystrom, senior producer, social media at the L.A. Times
@LATimesNystrom
VIA Twitter: “There's no 1*right* way to use Twitter or other Social media outlets. Watch, listen, ask around, make new friends, then find your own groove.”
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Professionally, it’s…
In 140 characters or less, it’s…
In pictures, it’s…
Musically, it’s…
It’s also the places you go…
And the things people like….
Lastly, it’s the stories and ideas that you share…
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of companies that say it’s extremely important for
their agencies to understand social media strategies.
http://blogs.zdnet.com/feeds/?p=512 Survey by @mediaphyter
78%78%
Why is all this necessary?
Our virtual and physical social networks are becoming more influential.
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•Interested in hearing from others how I might use it better?
•Group my friends by:• San Diego• Vancouver• Media & • Social Media Gurus• All
•Consolidate my social media activity into one feed
•Update my profile & contact info •Stay connected & find people•Ask questions & provide answers
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How Do Media Use These Tools?•75% read blogs and use social media to research stories •Find sources quickly
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San Diego media on Twitter:@dodgemedlin – UT Assistant News
(Also on Flickr at markdm)@RickyWhy – local gov’t editor at UT@ninagarin – UT Street reporter@drolland – CityBeat editor @ericwolff – CityBeat, reporter@catherine739 – NBC 7/39 anchor@carondg – of course!@lcaloh – KPBS convergence editor@tmack01 – KNSD photographer@helenchang – SDNN business editor
San Diego news feeds on Twitter: @sdut@utstreet@sdbackyard@kpbsnews@nbcsandiego@10news@sandiego6@sdcitybeat@SDSU_NewsTeam@bizsandiego@sdbloggers
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Resources: Connect with Journalists•Follow by example:
@anamariecox (75K) – Snarky White House correspondent@ricksanchezcnn (56K) – CNN on-air personality incorporates Twitter into his reports. Facebook fan page has 151K fans.@newmediajim (23K) – NBC News cameraman and blogger@mathewi (6K) – Communities manager, Globe & Mail@LATimesNystrom (2.3K) – Senior producer, social media, LA Times@bridgetcarey (629) – Miami Herald tech reporter, engages her readers directly and is fun (watch her go ‘Christian Bale’)
•Journalism & Social Media blogs:•http://eatsleeppublish.com/twitter-to-journalists-heres-how-its-done/•http://beatblogging.org/2009/02/16/leaderboard-for-week-2-16-2009-access-edition/ •http://mediageeks.ning.com/
•Social Media / Journalism jobs:•http://webstrategy.jobamatic.com/a/jbb/find-jobs? – SocMed jobs•@themediaishuntn / @themediaishirin – Media jobs•http://spot.us/pages/about#faq_reporter – New journalism model
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www.wrightoncomm.com
Go Mobile •Set up your account to send/receive from your phone (email photos, text updates)Commit•Don’t put a toe in the water and expect to create more than a ripple. Dive in.Serve Your Community before Yourself•Communication is a dialogue. Listen and be generous with feedback.Just Do It•Experience is your best teacher.It’s Where the Jobs Are•Do I really need to say more?
Thanks and let’s connect:Blog: wrightoncommunications.blogspot.com Twitter: twitter.com/juliewright LinkedIn: linkedin.com/in/julieawrightEmail: [email protected]
Closing Thoughts