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Social Media for School Leaders
October 14, 2015
Walt Kozlowski
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Session ObjectivesParticipants will:
• learn how to choose the social media platforms that will meet their needs.• be given strategies to maximize the time they invest in social media.• will share ideas on how they can use social media to help them in
their jobs.
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GoalsSchool • Promote upcoming events• Peek into classrooms/school• Increase communication• Engage stakeholders• Model positive behavior• Tell our story
Personal/Professional• Learn• Share resources• Share ideas• Share personal reflections• Model positive behavior
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Audience• Parents• Students• Current staff• External stakeholders
Strategy• At least 1 text per day• Pictures• Links
Features• Simple visuals
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Audience• Parents• Former students• Former staff
Strategy• 2 posts per day
Features• Throw Back Thursday
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Audience• Students• Parents
Strategy• Mostly fun
Ideas• Humorous captions• Mystery photos
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Audience• Undefined
Strategy• Undefined
Ideas• Messages to parents• Announcements• Student projects
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Reminders:
Permission for student photos
Tags to give credit
Dealing with negativity
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Making Connections
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Education Chats: https://sites.google.com/site/twittereducationchats/education-chat-calendar
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