Download - Social Media for User Groups
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SOCIAL MEDIA FO
R USER
GROUPS
CLEVEL AND ANNUAL
CONFERENCE
JULY
16 , 2011
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WHAT IS SOCIAL M
EDIA?
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OR, IS IT…
Your way to connect with potential members
Their way to connect with you
Is it…
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EVERY 60 SECONDS
Source: Media Bistro http://www.mediabistro.com/alltwitter/files/2011/06/internet-60-seconds-infographic.jpg
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WHY DOES MY C
LUB NEED
SOCIAL M
EDIA?
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WOMM CYCLEYou give potential members
something to talk about
They come to meetings
They tell their friends how much they
learned
They all come to the next meeting
Your group grows
New volunteers are found
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WHERE DO W
E START?
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SOCIAL MEDIA IS…
Tools and tech
Platforms
Language
Communication
A way to talk with members
A way for existing members to talk
with you
A way for new members to talk for
you
A way for members to talk with each
other
Measurement
Impact
Results
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I AM GUESSING YOU HAVE HEARD OF MOST OF THESE…
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BUT IT ISN’T J
UST THE
TOOLS…
I T ’ S HOW A
ND WHAT YOU SHARE
TOO….
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CONNECT WITH
OUT
SPAMMING
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SM SUCCESS IN SEVEN STEPS
1.Be yourself2.Be connected3.Do it when you have time4.Watch for problems5.Share the best – not just your
stuff6.Be where your business is7.Monitor with tools but respond
as a human
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3 SOCIAL SITE
S YOU
SHOULD
KNOW ABOUT
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SO, LET’S TALK ABOUT WHAT YOU DON’T KNOW ABOUT…
QuoraAmplifySocial Mention
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WHAT IS THE NEXT BIG THING?
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WRAP UPHave a great storyFollow the seven stepsBe the best – and make sure that your
group knows it!