Social Media In An EmergencyCrash, BOOM, tweet…with a twist
Slide 1 of…this might take a while :-)
Lee Yount, Jr.Programmer AnalystCatawba County GovernmentCIO Forum & Executive IT SummitNovember, 30, 2010
Today’s Topics
• How to tweet while driving
• How to stalk your friends, family, and ex-loved ones using social media
Photo of car crash
Flickr: By H.L.I.T.
http://www.imdb.com/media/rm233999616/tt0098258
http://moviesblog.mtv.com
http://media.photobucket.com - By koricoc
Today’s Topics
• Background• Tools• Case Studies– Earl– Catawba County Tornados
January 12, 2010
4:53 p.m.
January 12, 2010
4:53 p.m.http://cache.gawker.com/assets/images/7/2010/01/95886167_01.jpg
#Haiti
90999
Who is from NC?
Who lives in Western North Carolina?
Flickr: By Lee Yount
Who lives in the Piedmont of NC?
Flickr: By Willamor Media
Who lives in Eastern NC?
Flickr: By pollyalida
What happens when…
Wikimedia Commons: By Cynthia Hunter, FEMA
Flickr: By Scrunchleface
http://www.erh.noaa.gov/rah/photo/20080508.clemmons.tor.nws(1).jpg
Wikimedia Commons: By Mark Wolfe, FEMA
Case Study – Hurricane Earl
Wikipedia: By NASA Aqua/MODIS
Case Study – Hurricane Earl
@fema
@RedCross@wxchannel
@ncgovoffice
#earl
#cio140
#hashtags
#bestcio_forumsconferencesessionever
Tools Used
What did I search for?
twitpic OR yfrog OR tweetphoto ORtwitgoo OR picktor OR mobypicture ORtwitxr OR posterous OR pikchur #earl
=
Tweets with photos and the hashtag #earl(i.e. photos of something to do with Hurricane Earl)
Being there…without being there.
@hurricanetrack
http://www.hurricanetrack.com/
Case Study - Tornados in Catawba County, NC
October 26, 2010
7:00 p.m.
Round 2 – Claremont, NC
9:37pm – 11:01pm
Let’s talk about
content
A newspaper without words…is just a paper
http://www.titanicuniverse.com/wp-content/uploads/2010/06/titanic-new-york-american-coverage.jpg
Content is key!
A tweet, blog post, or status update without RELEVANT content is just noise.
Content is still key!
Examples of Relevant Tweets
http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
http://www.aksysgames.com
Example of not-so-relevant
Tweet
Is your content answering the…
WHO – who is it affecting?WHAT – what are you talking about specifically?WHEN – when is this thing happening?WHERE – where is this happening specifically?WHY – why should the people listen to this content?HOW – how do people get more information, to do the thing you are telling them to do, etc…?
http://alicensetothink.files.wordpress.com/2010/08/questionmark-symbol.gif
http://www.koplowgames.com/INTERROGATIVE.jpg
Have an official voice
http://the-universality-of-cheese.blogspot.com/
http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
…or others will have one for you.
How to establish your voice
http://www.thinkgeek.com/images/products/zoom/ac3f_pop_quiz_clock.jpg
http://bigphotodan.ca/pictures/1360X768/Florida%20Soft%20Shell%20Turtle%20(1360X768).jpg
People are looking for thecorrect information quickly…Are you meeting the need?
http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
http://www.lukerymarz.com/blog/images/pretzel2.jpg
@catawbacountyOfficial Catawba County Twitter Site
@catcoemOfficial Catawba County Emergency Management Twitter Site
@leeyountfollow me!
@catawbacounty@catcoem@leeyount
Lee Yount, Jr.Programmer Analyst
Catawba County Government828.465.7975 | @leeyount
Thank You!
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Eskerrik asko!
Дзякуй!
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Ви благодариме!
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