Download - Social Media in Asia
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5 RAISONS POUR LESQUELLESL’ASIE EST L’AVENIR DE L’INTERNET
338 MillionChinese Internet Users
183 MillionQzone Users 40 Million
Xiaonei Users
30 Millionkaixin001 Users
0.4 Million
Source: QQ (March), Xiaonei (July), Kaixin (July), Facebook (February)
Mobile + PC68.2%
Gaming + PC (760,000)
Gaming + Mobile 130,000
Gaming + PC +Mobile (4,750,000)
0.1%
5.2%
0.8%
Only Games (20,000)
3Q 2007 4Q 2007 1Q 2008 2Q 2008 3Q 2008 4Q 2008 1Q 2009 2Q 20090
5
10
15
20
25
30
35
40
45
3Q 2007; Digital Item; 0.8
4Q 2007; Digital Item; 2.7
1Q 2008; Digital Item; 4.8
2Q 2008; Digital Item; 8.4
3Q 2008; Digital Item; 13.8
4Q 2008; Digital Item; 21.8
1Q 2009; Digital Item; 29.5
2Q 2009; Digital Item; 39.6
3Q 2007; Adver-tisement; 1.7
4Q 2007; Adver-tisement; 2.6
1Q 2008; Adver-tisement; 3.6
2Q 2008; Adver-tisement; 4.9
3Q 2008; Adver-tisement; 6
4Q 2008; Adver-tisement; 7.3
1Q 2009; Adver-tisement; 9.6
2Q 2009; Adver-tisement; 11.8
Digital ItemAdvertisement
MAJOR SOURCE OF REVENUE FOR GREE
1 Se-
ries1 0.39 39%
I cannot work or study
1 Se-
ries1 0.59 59%
my entertainment life will be very monotonous
Without the Internet…
Thailand
Malay
sia
China
Sing
apor
e
Hong
Kong
Taiw
an
Korea
Indo
nesia
Philip
pine
s
Vietn
am
Australia
India
0
10
20
30
40
50
60
70
80
90
100
Close Friends
Online Friends
Offline Friends
More friends online than offline...
Source: MTV Music Matters Research 2008 (TNS) youth in 12 Countries
CONTACT
Thomas CramptonAsia-Pacific Director | 360° Digital InfluenceOgilvy Public Relations Worldwidep +852 6397 1662e [email protected]