Download - Social Media in Ramadan; Exploring Arab User Habits on Facebook and Twitter - Infographic
Social Media
In Ramadan
Do People Engage More on Social Media During Ramadan?We tracked the engagement generated in the region during Ramadan 2012 and compared to the same time interval outside Ramadan.
Egypt
Facebook Twitter
2:004:00PM PM
6:0012:00PM PM
Oman
11:0010:00PM AM
Bahrain
6:007:00PM PM
Qatar
AM PM
Lebanon
10:00 4:00
Kuwait
8:002-4PM PM
Jordan
AM PM
2-4 6:00
KSA
4-610:00PM AM
PM
7:00PM
6:00
UAE
2:00 PM4:00 PM
Exploring Arab User Habits on
Facebook & Twitter
33%
Before Ramdan During Ramadan
30%IncreaseDuring Ramadan
Before Ramdan During Ramadan
Are People More Positive or Negative on Social Media in Ramadan?We manually analyzed the engagement we tracked and categorized them as positive, negative and neutral.
During Ramadan
AfterRamadan
BeforeRamadan
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14Positive
During Ramadan
AfterRamadan
BeforeRamadan
Negative
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
During Ramadan
AfterRamadan
BeforeRamadan
Positive
During Ramadan
AfterRamadan
BeforeRamadan
Negative
IncreaseDuring Ramadan
D U B A I • R I Y A D H • A M M A N
D U B A I • R I Y A D H • A M M A N
How do people engage online with brands during Ramadan? We tracked the growth in engagement levels in addition to the best times for brands to connect to customers in nine countries in the Middle East.
+105%-4%
-16%+28%
+67%+7%
+35%+13%
+33%+11%
+56%+18%
-33%+6%
+74%+30%
+57%+8%
Recommendations
Re-adjust your posting times
and align with your audience
to maximize engagement.
Optimize your content mix with users' changing interests to stay relevant and build stronger relationships.
Launch integrated marketing campaigns as media consumption increases during the Holy Month.
Increase advertising support during
Ramadan to push your content further.