Download - Social Media Infrastructure
![Page 1: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/1.jpg)
Social Media InfrastructureCan social media make your website rank higher?
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Agenda
• Introduction – Chad H. Pollitt
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
#Kuno
![Page 3: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/3.jpg)
Agenda
• Introduction – Chad H. Pollitt• About Kuno Creative
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
#Kuno
![Page 4: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/4.jpg)
Agenda
• Introduction – Chad H. Pollitt• About Kuno Creative • Social Media Infrastructures
– Building Blocks: SEO, Keyword Themes & Social Media
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
#Kuno
![Page 5: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/5.jpg)
Agenda
• Introduction – Chad H. Pollitt• About Kuno Creative • Social Media Infrastructures
– Building Blocks: SEO, Keyword Themes & Social Media
– Social Media Infrastructure (What, Why & How)
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
#Kuno
![Page 6: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/6.jpg)
Agenda
• Introduction – Chad H. Pollitt• About Kuno Creative • Social Media Infrastructures
– Building Blocks: SEO, Keyword Themes & Social Media
– Social Media Infrastructure (What, Why & How)
– Choosing the Right Social Media Platforms Chad H. Pollitt
Director of Social Media & Search Marketing
Kuno Creative @CPollittIU
LinkedIn.com/in/seofortwayne
#Kuno
![Page 7: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/7.jpg)
Agenda
• Introduction – Chad H. Pollitt• About Kuno Creative • Social Media Infrastructures
– Building Blocks: SEO, Keyword Themes & Social Media
– Social Media Infrastructure (What, Why & How)
– Choosing the Right Social Media Platforms
– Social Media Rules of EngagementChad H. Pollitt
Director of Social Media & Search Marketing
Kuno Creative @CPollittIU
LinkedIn.com/in/seofortwayne
#Kuno
![Page 8: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/8.jpg)
Agenda
• Introduction – Chad H. Pollitt• About Kuno Creative • Social Media Infrastructures
– Building Blocks: SEO, Keyword Themes & Social Media
– Social Media Infrastructure (What, Why & How)
– Choosing the Right Social Media Platforms
– Social Media Rules of Engagement
• Questions & Answers
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
#Kuno
![Page 9: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/9.jpg)
About Kuno Creative
Marketing Company since 2000
• Branding & PR• Marketing Strategy• Print• Outdoor• Direct Mail• Website Development• Internet Marketing
#Kuno
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About Kuno Creative
Inbound Marketing Services
• Creating Great Content• SEO• Social Media
• Monitoring • Engagement• Marketing
• PPC, SEM• Email Marketing• Lead Nurturing• HubSpot Certified Partner
#Kuno
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Social Media Infrastructure
Make your Social Media platforms work together
#Kuno
Push & Pull Content
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Building Blocks: SEO
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Building Blocks: SEO
PROGRAMMING
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Building Blocks: SEO
ON-PAGEFACTORS
PROGRAMMING
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Building Blocks: SEO
ON-PAGEFACTORS
PROGRAMMING OFF-PAGE FACTORS
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Building Blocks: SEO
ON-PAGEFACTORS
PROGRAMMING OFF-PAGE FACTORS
KEYWORDS
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Building Blocks: SEO
#Kuno
Content is King
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Building Blocks: SEO
#Kuno
Content is King
Backlinks are Queen
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Building Blocks: SEO
#Kuno
A.B.O.Always Be Optimizing
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Building Blocks: Keyword Themes
#Kuno
On-page factors
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Building Blocks: Keyword Themes
#Kuno
Off-page factors / Backlinks
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Building Blocks: Keyword Themes
#Kuno
Create a “Keyword Neighborhood”
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Building Blocks: Social Media
#Kuno
Web 2.0 Observations & Trends
People only go to the web for two reasons: to solve a problem or to be entertained – quickly.
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Building Blocks: Social Media
#Kuno
Web 2.0 Observations & Trends
People only go to the web for two reasons: to solve a problem or to be entertained – quickly.
Social Media is Personal by its very nature
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Building Blocks: Social Media
#Kuno
Web 2.0 Observations & Trends
People only go to the web for two reasons: to solve a problem or to be entertained – quickly.
Social Media is Personal by its very nature Social Media Conversion is in it’s infancy
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Building Blocks: Social Media
#Kuno
Web 2.0 Observations & Trends
People only go to the web for two reasons: to solve a problem or to be entertained – quickly.
Social Media is Personal by its very nature Social Media Conversion is in it’s infancy Successful people are acting more like
companies and successful companies are acting more like people.
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Building Blocks: Social Media
#Kuno
Web 2.0 Observations & Trends
People only go to the web for two reasons: to solve a problem or to be entertained – quickly.
Social Media is Personal by its very nature Social Media Conversion is in it’s infancy Successful people are acting more like
companies and successful companies are acting more like people.
![Page 28: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/28.jpg)
Building Blocks: Social Media
#Kuno
Web 2.0 Observations & Trends
Digital Natives vs. Digital Immigrants
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Social Media Infrastructure
#Kuno
What
Multiple Social Media platforms chosen to engage social media users and how those platforms are connected to one another pushing and pulling content.
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Social Media Infrastructure
#Kuno
Why
1. Avoids the Silo Syndrome
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Social Media Infrastructure
#Kuno
Why
1. Avoids the Silo Syndrome2. SEO
Grab as many organic positions as possible
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Social Media Infrastructure
#Kuno
Why
1. Avoids the Silo Syndrome2. SEO
Grab as many organic positions as possible3. Saves Time/Creates Efficiency
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Social Media Infrastructure
#Kuno
Why
1. Avoids the Silo Syndrome2. SEO
Grab as many organic positions as possible3. Saves Time/Creates Efficiency4. Increases Reach & Share of Voice
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Social Media Infrastructure
#Kuno
Why
1. Avoids the Silo Syndrome2. SEO
Grab as many organic positions as possible3. Saves Time/Creates Efficiency4. Increases Reach & Share of Voice5. Generate Website Referral Traffic
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Social Media Infrastructure
#Kuno
Why
1. Avoids the Silo Syndrome2. SEO
Grab as many organic positions as possible3. Saves Time/Creates Efficiency4. Increases Reach & Share of Voice5. Generate Website Referral Traffic6. 3 C’s
Consistency Clarity Congruency
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Social Media Infrastructure
#Kuno
Why
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Social Media Infrastructure
#Kuno
Why
7 Out of 10 Organic
Results on the 1st
Page of Google
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Social Media Infrastructure
#Kuno
Why
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Social Media Infrastructure
#Kuno
Why
Platform Optimization
for Highly Competitive Keywords
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Social Media Infrastructure
#Kuno
How to build
Keyword Workshop / Research
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Social Media Infrastructure
#Kuno
How to build
Keyword Workshop / Research RSS - Real Simple Syndication
Push & Pull content between platforms
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Social Media Infrastructure
#Kuno
How to build
Gather your digital assets
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Social Media Infrastructure
#Kuno
How to build
Gather your digital assets Video
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Social Media Infrastructure
#Kuno
How to build
Gather your digital assets Video Pictures / Graphics
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Social Media Infrastructure
#Kuno
How to build
Gather your digital assets Video Pictures / Graphics Music / Audio
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Social Media Infrastructure
#Kuno
How to build
Gather your digital assets Video Pictures / Graphics Music / Audio Documents/Presentations/Files
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Social Media Infrastructure
#Kuno
How to build
Gather your digital assets Video Pictures / Graphics Music / Audio Documents/Presentations/Files Press Releases
![Page 48: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/48.jpg)
Social Media Infrastructure
#Kuno
How to build
Blogging is the Push-Foundation of the Infrastructure
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Social Media Infrastructure
#Kuno
How to build
Blogging is the Push-Foundation of the Infrastructure
Infrastructure configurations are almost limitless
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Social Media Infrastructure
#Kuno
How to build
Push Content onto Popular Social Media Platforms
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Social Media Infrastructure
#Kuno
How to build
Pull Content into your Infrastructure
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Social Media Infrastructure
#Kuno
How to build
Pull Conversion Platforms into your Infrastructure
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Social Media Infrastructure
#Kuno
How to build – Things to consider
Widgets / Apps / Embeds
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Social Media Infrastructure
#Kuno
How to build – Things to consider
Widgets / Apps / Embeds
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Social Media Infrastructure
#Kuno
How to build – Things to consider
Widgets / Apps / Embeds
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Social Media Infrastructure
#Kuno
How to build – Things to consider
Widgets / Apps / Embeds
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Social Media Infrastructure
#Kuno
How to build – Things to consider
Widgets / Apps / Embeds
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Social Media Infrastructure
#Kuno
How to build – Things to consider
Widgets / Apps / Embeds
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Social Media Infrastructure
#Kuno
How to build – Things to consider TwitterFeed.com, HubSpot, Feed Aggregators
and Distributors
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Social Media Infrastructure
#Kuno
How to build – Things to consider TwitterFeed.com, HubSpot, Feed Aggregators
and Distributors
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Social Media Infrastructure
#Kuno
How to build – Things to consider TwitterFeed.com, HubSpot, Feed Aggregators
and Distributors
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Social Media Infrastructure
#Kuno
How to build – Things to consider TwitterFeed.com, HubSpot, Feed Aggregators
and Distributors
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Social Media Infrastructure
#Kuno
How to build – Things to consider
Social Media Management & Tracking Tools
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Social Media Infrastructure
#Kuno
How to build – Things to consider
Social Media Management & Tracking Tools
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Social Media Infrastructure
#Kuno
How to build – Things to consider
No Follow Links
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Social Media Infrastructure
#Kuno
How to build – Things to consider
No Follow Links
No Problem! There are NO nofollow tags inside RSS
feeds.
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Social Media Infrastructure
#Kuno
How to build – Things to consider
Duplicate Content Comments from Google• Duplicate content on a site is not grounds for
action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
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Social Media Infrastructure
#Kuno
How to build – Things to consider
Duplicate Content Comments from Google• Duplicate content on a site is not grounds for
action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
• Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.”
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Social Media Infrastructure
#Kuno
Choosing the Right Social Media Platforms
Any website or social media platform that can receive or send RSS feeds can be used.
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Social Media Infrastructure
#Kuno
Choosing the Right Social Media Platforms
Any website or social media platform that can receive or send RSS feeds can be used.
Any website or social media platform that gives you the ability to create a link or add a widget can be used.
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Social Media Infrastructure
#Kuno
Choosing the Right Social Media Platforms
1. Indentify target demographic
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Social Media Infrastructure
#Kuno
Choosing the Right Social Media Platforms
1. Indentify target demographic2. Build personas
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Social Media Infrastructure
#Kuno
Choosing the Right Social Media Platforms
1. Indentify target demographic2. Build personas3. Examine the demographics of potential
platforms
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Social Media Infrastructure
#Kuno
Choosing the Right Social Media Platforms
Gather your digital assets Video Pictures / Graphics Music / Audio Documents/Presentations/Files Press Releases
![Page 75: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/75.jpg)
Social Media Infrastructure
#Kuno
Choosing the Right Social Media Platforms
Gather your digital assets Video Pictures / Graphics Music / Audio Documents/Presentations/Files Press Releases
Identify which platforms accept those digital assets
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Social Media Rules of Engagement
#Kuno
E.L.E.E. Principles T.H.A.R.G. Principles
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Social Media Rules of Engagement
#Kuno
E.L.E.E.
Engage
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Social Media Rules of Engagement
#Kuno
E.L.E.E.
Engage Listen
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Social Media Rules of Engagement
#Kuno
E.L.E.E.
Engage Listen Educate
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Social Media Rules of Engagement
#Kuno
E.L.E.E.
Engage Listen Educate Entertain
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Social Media Rules of Engagement
#Kuno
T.H.A.R.G.*
Transparency
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Social Media Rules of Engagement
#Kuno
T.H.A.R.G.*
Transparency Honesty
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Social Media Rules of Engagement
#Kuno
T.H.A.R.G.*
Transparency Honesty Accountability
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Social Media Rules of Engagement
#Kuno
T.H.A.R.G.*
Transparency Honesty Accountability Reciprocity
![Page 85: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/85.jpg)
Social Media Rules of Engagement
#Kuno
T.H.A.R.G.*
Transparency Honesty Accountability Reciprocity Gratuity
![Page 86: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/86.jpg)
Social Media Rules of Engagement
#Kuno
T.H.A.R.G.*
Transparency Honesty Accountability Reciprocity Gratuity
*From The 2009 Tweeters Almanac By Amy Stark - @AmyStark
![Page 87: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/87.jpg)
Social Media Infrastructure
#Kuno
Review
Building Blocks SEO Keyword Themes Social Media
![Page 88: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/88.jpg)
Social Media Infrastructure
#Kuno
Review
Building Blocks SEO Keyword Themes Social Media
Social Media Infrastructure What Why How
![Page 89: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/89.jpg)
Social Media Infrastructure
#Kuno
Review
Building Blocks SEO Keyword Themes Social Media
Social Media Infrastructure What Why How
Choosing the Right Social Media Platforms
![Page 90: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/90.jpg)
Social Media Infrastructure
#Kuno
Review
Building Blocks SEO Keyword Themes Social Media
Social Media Infrastructure What Why How
Choosing the Right Social Media Platforms Social Media Rules of Engagement
![Page 91: Social Media Infrastructure](https://reader038.vdocument.in/reader038/viewer/2022102813/5411d6598d7f7295728b461f/html5/thumbnails/91.jpg)
Questions & Answers
• Conclusion – Chad H. Pollitt• Free Inbound BluePrint available at
www.kunocreative.com• Follow Kuno on Facebook & Twitter
– Twitter.com/Kuno– Facebook.com/KunoCreative
• Questions
#Kuno
Chad H. PollittDirector of Social Media &
Search MarketingKuno Creative
@CPollittIULinkedIn.com/in/seofortwayne
Infrastructure Today!Build Your Social Media