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Social media is a playground…
…play a little.
These slides accompanied a talk to the leadership team of MSD UK on9 March 2011
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25 hours and 17 minutes.
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I am on a drug. It’s called Charlie Sheen.
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“Social media is a subset of huge, which is still huge.”
Spare us yet more hype!
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Keep it simple.
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What do you want to achieve?
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We are talking to real people.
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Plan not for the people you reach, but for the people that
they reach.
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Think about your voice in popular culture.
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I am on a drug. It's called Charlie Sheen. It's not available because if you try it, you will die. Your
face will melt off and your children will weep over your exploded body.
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Our business is preserving and improving human life.
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In the 61 pages of the ABPI Code of Conduct there is not
one mention of ‘social media’.
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Do-tank not think-tank.
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“If content is king, then listening is queen.”
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Thank you for listening.
ralphsmcintosh.com