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Social Media Overview
2nd Annual Marketing and Technology ConferenceHomer, AK
www.alizasherman.com
by Aliza Sherman
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this is your brain on social media
www.alizasherman.com
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How much time?
www.alizasherman.comimage from Beth Kanter
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Where it started
WebsiWebsitete
BlogBlogSocial Social NetwoNetwo
rkrk
www.alizasherman.com
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BlogsBlogs
MicroblMicroblogsogs
Social Social NetworNetwor
ksksGeo-Geo-
NetworNetworksks
Video Video SharingSharing
Photo Photo SharingSharing
Content Content RatingRating
BookmBookmark ark
SharingSharing
PodcastPodcastingingRSS RSS
FeedsFeeds
WidgetWidgetss
Cloud Cloud WorkinWorkin
gg
MobileMobile
Social Social GamingGaming
AugmeAugmented nted
RealityReality
Shiny Shiny New New ThingThing
WebsitWebsitee
Social and New Media Tools
www.alizasherman.com
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Where it’s going
MobilMobilee
AugmeAugmented nted
RealityReality
Geo-Geo-LocatiLocati
onon
www.alizasherman.com
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Social Media Best Uses
Loyalty
Word of Mouth
Customer
Relations
www.alizasherman.com
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Social Media Planning
GoalsGoals ObjectivesObjectives
AudiencesAudiences ActionsActions
www.alizasherman.com
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Social Media Assets
Social MediaSocial Media
location
people
stories
images
words
audio
videowww.alizasherman.com
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New in Social Media
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The Future is Now
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Mobify
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Geo-Location
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2. Create specials.
* Mayor specials* Check-in specials* Frequency-based specials* Wildcard specials
www.alizasherman.com
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4. Get stats.
• most recent visitors• most frequent visitors• time of day people check in• total number of unique visitors• diagram of check-ins per day• gender breakdown of customers• portion of foursquare check-ins broadcast to Twitter and Facebook
www.alizasherman.com
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Foursquare in Anchorage
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GoWalla
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GoWalla by location.
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GoWalla by “spot.”
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1. Search for your business.
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2. Review activity.
If not listed, add it!
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Whrrl
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User view
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User generated content
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Location view
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Be Strategic
GoalsGoals ObjectivesObjectives
AudiencesAudiences ActionsActions
www.alizasherman.com
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Finding Aliza Sherman...
• @alizasherman on Twitter
• facebook.com/alizapilarsherman
• linkedin.com/in/alizasherman
• www.alizasherman.com
• www.conversify.net