Download - Social Media Marketing By: Stephen Dennis
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Social Media Marketing
By: Stephen Dennis
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Social Media Marketing Definition of Social Media - forms of electronic
communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) (Webster’s Encyclopedia)
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Facebook Marketing Personal Profiles Company Profiles Tagging, Posting, Checking-In Facebook Ads –(https://www.facebook.com/
advertising ) Driving Customer Interaction
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Twitter Marketing
Use “tweets” to market your company
Use of Hashtags and Trending Twitter Contests Driving Customer Interaction
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Blogs and Google Plus
Use of Word Press, tumblr, pinterest Smaller but targeted audiences Google Plus similar to Facebook G+ interfaces hash tags into
platform
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YouTube Marketing
YouTube Ads before videos Posting and maintaining videos Driving views and gaining
percentage of advertising profits Personal “channels” and followers
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Bit.ly Link Management Shortening of Links for use on social
media sites Can customize each existing web
address Stat-Tracker included Number of Clicks, Source Website,
Trends
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Works Cited
www.facebook.com www.twitter.com www.Bitly.com http://
www.merriam-webster.com/dictionary/social%20media
http://www.emarketer.com/Article/Which-Social-Media-Marketing-Tactics-Work-Best/1009756
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