Download - Social Media Marketing: Paid v. Organic
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Social Media Marketing: Paid v Organic
@skipedia
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@skipedia
Size isn’t everything…
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• Size gives a degree of credibility
• Allows you to benchmark competitors
• Opportunity to increase your (free) organic Reach
…there are some upsides
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@skipedia
…but organic reach has collapsed
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@skipedia
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@skipedia
What is your Organic Reach?
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@skipedia
What about Twitter?
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@skipedia
Good content has greater reach…
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@skipedia
…but Twitter Analytics reveals all
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@skipedia
Paid posts can be more effective…
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@skipedia
Paid Social delivers positive ROI
Source: KRDS
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@skipedia
Paid Social delivers positive ROI
Source: Convertro/AOL
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@skipedia
…with the right copy
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@skipedia
…and precise targeting
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@skipedia
…including location, age & interests
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@skipedia
Twitter offers similar functionality…
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@skipedia
…and you can target other users’ fans
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‘Social Media Marketing: Paid v Organic’
Presented by Iain MartinSkipedia Travel Marketing
May 2015
So experiment and find out for yourself…