Download - Social media mastery google+ presentation
Google+ is a Social Network
Google+ is an Identity service
Google+ is Google
@MichelleCasti +MichelleCastilloVancouver
Like Twitter - Users are able to follow anybody that they want to without requiring their target to accept a ‘friend request’.
Like Facebook - Users are able to post rich content and detailed status updates to their profile and have this content show up in other user’s newsfeeds
Unique to Google+, Circles - allow users to create custom groups of people that they would either like to receive updates from or send updates to.
Many more features such as hangouts, events, business pages, communities
@MichelleCasti +MichelleCastilloVancouver
@MichelleCasti +MichelleCastilloVancouver
Launched by Google in June 2011Feb 2014 Stats Google+ is home to over 1 billion registered
users, (Facebook's 1.19 billion). Over 540 million Google+ users visit their
profiles every month to share photos, update their statuses, post comments, and more.
+1 button is being clicked over 5 billion times a day across the web.
Google+ integral part of the very infrastructure of almost all of Google’s online products and services.
Google+ is the centerpiece of a broader strategy to create a unified profile for each person who uses any of Google’s online products which will allow Google to deliver more targeted advertising, which is highly profitable for Google.
@MichelleCasti +MichelleCastilloVancouver
Google Places/Maps is now part of Google+
YouTube comments integrated with Google+
Google AdWords - social extension
@MichelleCasti +MichelleCastilloVancouver
“..my general rule is that people have a lot of free time and people are on the Internet, there are people who do really really evil and wrong things on the Internet, and it would be useful if we had strong identity so we could weed them out. I’m not suggesting eliminating them, what I’m suggesting is if we knew their identity was accurate, we could rank them. Think of it like an identity rank.”
~Eric Schmidt in the Edinburgh Intl TV Festival on August 28th, 2011 (Nov 7 2011 - SEO by Sea)
@MichelleCasti +MichelleCastilloVancouver
The idea - When signed in with Google+, you’ll find personal results and profiles of people you know or follow.
@MichelleCasti +MichelleCastilloVancouver
You need to develop you network in Google+ so when people search for your services they find you thanks to your friends
This is new word-of-mouth marketing”
@MichelleCasti +MichelleCastilloVancouver
Google+ Pages provide businesses, products, brands, and organizations with a public identity and presence on Google+
Pages can for the following categories: Storefront
Service Area
Brand
@MichelleCasti +MichelleCastilloVancouver
Google+ Pages interact in the Google+ world similar to the way that regular Google+ profile owners do -they can
Add people to circles (This is relatively new, might not last)
Share things in Google+
+1 comments and photos
Connect to its own YouTube channel
Create and join Hangouts
@MichelleCasti +MichelleCastilloVancouver
Personal profile must be for people and Google is very strict about it
You can have as many pages as you want
A page can be managed by several managers
@MichelleCasti +MichelleCastilloVancouver
If you already use Gmail you practically have a Google+ account
Otherwise go to plus.google.com and create your account.
@MichelleCasti +MichelleCastilloVancouver
@MichelleCasti +MichelleCastilloVancouver
Add a good headshot picture
Add relevant keywords to Introduction, Employment, Education or Places lived
Include hyper links Link your profile to Your website(s) -(Under “contributor to
Circles let you group people and pages together based on how you think of them
Circling is a one way relationship like follow in Twitter.
Can be used for both listening and talking
Other people cannot see your circles names
You can circle up to 5000
@MichelleCasti +MichelleCastilloVancouver
Create a circle of people who post content that is relevant to your business.
You can choose to see the content of only one circle on the stream.
An excellent way to get updated about topics you are interested in . This is a bit like twitter but there much more information you can read right in the stream.
Engage – Ask questions, comment on post or Like (+1) posts
@MichelleCasti +MichelleCastilloVancouver
Circles can be used to indicate what piece of content is shared with who. It is used with
Posts
Events
YouTube sharing
Hangouts
@MichelleCasti +MichelleCastilloVancouver
The Google+ settings can be found under your Google account settings (https://www.google.com/settings/plus)
You can control Who can interact with you and your posts
Choose which profile tabs are shown to visitors
Chose when to get notified by email or phone when certain events occur
@MichelleCasti +MichelleCastilloVancouver
Tag people or page using + or @ You can edit after you post +1 = “Like” To bold text— put *asterisks* around the
word or phrase To underline text— put _underscores_ around
the word or phrase • To strikethrough text— put— dashes—
around the word or phrase
@MichelleCasti +MichelleCastilloVancouver
When you are posting content to specific circle you can tick a checkbox that will send an email to everyone in this circle and push a notification to their phones if they have this feature turned on.
@MichelleCasti +MichelleCastilloVancouver
Create both Personal Profile and a Business Page - Use your personal profile to build and reinforce your business brand.
Post your own engaging content - Use Hashtags to Link Your Posts to a Certain Topic
Add Relevant People and Businesses to Your Circles
Engage with Other Users In a Meaningful Way Use Hangouts On Air to Build Your Authority Create Events and Invite Your Followers
@MichelleCasti +MichelleCastilloVancouver