Download - Social media ninja wrap up
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SOCIAL MEDIA NINJA WRAP UP
Puttin’ on the hurt for good!
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Thank YOU Ninjas!
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Our Secret Mission
Crowd sourced our ideas for a project to push in 24-hours
Selected 3 to choose from Picked the one that had the most legs
“Parents to who are resistant to vaccines – my kid is fine because other kids are vaccinated”
Pulled the idea out to a more general “herd immunity” to encompass more opportunities
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Final Project
Targeted to men to help build herd immunity
Just in time for Father’s Day and the World Cup
For all real men – dads, uncles, friends and neighbors
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Method to the Madness
Pre-Conference – Primed the Pump 8:30 – 9:30 – Brainstorming 9:30 – 10:30 – Project honing 10:30 – 11:30
Content Creation for Website Developing Press Release Social Media Platform Building
Noon – Conference call with CA to launch web and graphic design
11:30 – 1:30 – Lunch 1:30 – 3:30
Content Creation Social Media Platform Building
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Method to the Madness 2
3:30 – 4:30 – Site LIVE Pushing to Contacts Video Creation
4:30 p.m. – Midnight Ninja “stewing”
Midnight – 2 a.m. Video development 1-pager Final Report
2 – 8:30 a.m. Ninja sleeping & breakfast
8:30 a.m. Final Report
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Output
Website – “Campaign home base” Media and blogger relations Facebook Twitter E-card Video YouTube channel 1-pager Final Report
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Specific Tasks
Amanda Media Relations Twitter
Dawn Organizer/Facilitator YouTube Facebook Video copywriting
Edgar Website Graphic Design Liaison Video Development Guy Expert
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Specific Tasks
Heidi Content Creation E-Card 1-Pager Research
Meredith Content Creation Video Development Niche junk
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Website
“Home base” for the campaign http://www.vaccinatenow.org/realguysimmunize
Site went live 4 p.m. EST Rotating photos 4 Tabs
iHerd = FAQs and information Captain’s Corner = Share YOUR stories Resources = links and factoids about herd immunity About Us
Sharability Facebook, Twitter and YouTube
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Media Release & Outreach
Posted media release on Pitch Engine http://www.pitchengine.com/realguysimmunize/real-guys-im
munize/70471/
Wrote a guest blog post Sent to team contacts and to Twitter contacts
Primed the pump before the event Results – 438 views
Left Brain/Right Brain & Wellsphere - http://www.wellsphere.com/autism-autism-spectrum-article/real-guys-immunize/1140519
Posted to MomsLikeMe and other niche social networks Constant Contact
Northern Nevada Immunization Coalition - 690 emails – 100 opens – 16% open rate at 12:48 a.m. EST
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Page http://www.facebook.com/guysimmunize 116 Fans
Asked people to share your photos of Real Guys who Immunize! Post a photo of a yourself or a guy in your life that is doing what it takes to stop disease
Ad http://www.facebook.com/ads/manage/adgroups.php?campaign_id=
6002533641571&act=39191943
Impressions: 92,946 Cost: $16.66
Insights http://www.facebook.com/dawn.a.crawford#!/business/insights/?
pages&i=135367683145447 Too early!
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Account http://twitter.com/guysimmunize Followers: 34
Hashtag tracking Who is tweeting How many tweets What days http://wthashtag.com/Realguysimmunize
63 tweets, 37 contributors http://wthashtag.com/Guysimmunize
36 tweets, 16 contributors
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Twitter 2
Twitter Analytics Total tweets RT depth Users and visibility Tweet locations Most influential tweeters http://my.tweetmeme.com/analytics/6216
Visibility 23,313 Locations: Philadelphia, Washington, San
Mateo, Denver
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YouTube
Set up a channel on YouTube http://
www.youtube.com/user/RealGuysImmunize Added favorite videos from partners Insights
http://www.youtube.com/my_videos_insight Too soon!
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E-Card
Cost $2.99 http://
secure.smilebox.com/ecom/openTheBox?sendevent=4d54637a4d7a63354e44493d0d0a&blogview=true&campaign=blog_instructions_directurl_makeyourown
No personalization, but really cute
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1-Pager
Decided not to implement Felt it was redundant to the website Good lesson – don’t overdo
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Video
Concept video Ran out of time to produce a video Lesson: This was the icing on the cake,
we kept loosing track of getting it done and pushing it down the “to do” list.
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Handy Tips
Create a central Gmail account so everyone can share files easily
Use one name and password on all the sites
Post what you have, when you have it Listen Ask for help Take time for brakes Have fun!
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Lessons Learned
Really doable! Just be willing to take the risk Let people do their jobs Collaboration is a benefit We couldn’t have done it by ourselves Smaller, focused teams can be more Specific responsibilities make things happen Don’t have to reinvent the wheel Have to have a understanding of what is out there Facilitate brainstorm sessions is a must If it’s not fun – you won’t work hard on it
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More Lessons Learned
Force breaks Experiment with and expanding and contracting team Technology can be LAME!!!! All perspectives is valuable Accept the perimeters of the project and focus on what you
can impact Tag line is important – fun and catchy With a tight time frame focus on achievable goals Virtual teams work – good ideas and good work is
boundless 6 perfect strangers can make anything happen Celebrate every great achievement with a Philly Cheese
Steak
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Press Kit
Pitch this resource to your local media outlets, bloggers and organization contacts as a great Father’s Day story Send the Pitch Engine press release
http://www.pitchengine.com/realguysimmunize/real-guys-immunize/70471/
Use the guest post on your blog http://www.facebook.com/note.php?created&&s
uggest¬e_id=128212430543791&id=135367683145447
Share of Facebook, Twitter and YouTube Send a e-card to the men in your life
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Make It Live On
YOU can be part of this campaign Send to your friends, family and
colleagues Share a story in the “Captain’s Corner” If you want to upload items to the sites –
just let Dawn know – [email protected]