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Motherwell F.C. & Social Media
Alan BurrowsWednesday 30th January 2013
Hampden Park
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Our ‘Social Media’ Strategy / Targetsin 2013:•Ensure a consistent look and feel to promote updated corporate identity.
•To have 10,000+ followers on primary arms - Twitter & Facebook.
•Meet minimum content targets and interaction rate on primary via “Communications Plan”.
•To increase presence and usage of secondary - Google + Foursquare & AudioBoo.
•To better formulate, collect & analyze statistical trends and enhance reporting system.
•To have more than 75% buy-in from first-team players and management participation.
•To have 100% sign-off on Social Media standards and usage policy from all full-time staff.
•To host at least one staff training session per quarter for both football & non-football staff.
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Motherwell FC Media Department
Alan BurrowsPress & Media Manager
Ross ClarksonPerformance Analyst
Alastair ReillyCreative Design
Additional SupportVolunteers
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The role of the Media Department
EXTERNAL PRESS / MEDIA & PR RELATIONS
IN-HOUSE MFC CLUB MEDIA OUTLET
DESIGN AND PUBLICATION SUPPORT
PERFORMANCE ANALYSIS FROM FIRST-TEAM to ACADEMY
MATCHDAY MEDIA OPERATIONS
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The role of Social Media on Matchdays
motherwellfc.co.uk
Twitter Facebook Foursquare AudioBoo flickr Google + MFC TV
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Player participation and interaction
14 First Team players (67%)
12 U20s players (100%)
3 Directors incl CEO (50%)
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Staff Standards & Usage PolicyGives staff a clear guideline:
Focused on:
-Background to ‘Social Media’ and recent trends-Responsibility-Topic matter guidelines-Company assets-Inaccurate or defamatory content-Off limits material-Reporting structure
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Questions?
Help me out here, I am trying to stretch this out to 12.15pm