Download - Social Media Overview for HR Collier
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The Social Media Movement
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Agenda
What is Social Media? How to use Social Media What are the Social ‘Norms’? Protecting your Company Job Searching via LinkedIn Elements of Social Media Policy
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What “IS” Social Media?
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Social Media is NOT
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Social Media is NOT
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Social Media ISabout using technology to
connect people
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There is NO “power”
of Social Media
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There IS power in
Relationships
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There IS power in Shared
Experience
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There IS power in
“Belonging”
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There IS power in
Business Relationships
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There IS power in
Political Relationships
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There IS power
in Numbers
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Social Media can help you
build stronger relationships
with more people
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Using Social Media
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Step 1: Start with a Purpose
• Who are you going to connect to?
• What information are you looking for?
• What information can you provide?
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Blogging
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Blogging
• Branding
• Better Search Engine Results
• Digital ‘Center of Influence’
• Big Time Commitment
• Better Long-Term Results
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• Professional resource
• ‘Touch’ your contacts via updates
• Start Discussions
• Get Introduced via Your Network
• Job searches / recruitment
• Low Time Commitment
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• In Client’s “Data” Stream
• More Intimate Relationship
• Better Conversation / Engagement
• Easier to Target
• Pictures / Events / News
• Closed Network
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• Fast
• Low Time Commitment
• Participate in Conversations
• Generate Warm Leads
• Broadcast Messages
• Open Source
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What are the Social ‘Norms’?
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# 1 Listen
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# 2 Participate in the Conversation
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# 3 Provide Valuable & Relevant Information
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#4 Be Yourself
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Protecting Your Company
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Search Google
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Set Up a Google Alert
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Job Searching via LinkedIn
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Hiring Solutions
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Upgrade Your Account
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LinkedIn Talent Advantage
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Create a Social Media Policyfor Your Company
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Things to consider…
• Who ‘owns’ the account?• Who will you follow?• Don’t curse, spread hate, or
otherwise attack people.• Nothing is private anymore.• Employee safety.• DO NOT friend your employees.• Culture NOT Rules.
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Sample Social Media Policy
http://bit.ly/WLWP
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Sample Social Media Policy
http://bit.ly/aTlkY
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Thank you!
Cyndee Woolley(239)571-3174
[email protected]/in/CyndeeWoolleywww.facebook.com/CyndeeWoolley
http://Twitter.com/cmwooll